Introduction
A consumer brand is a product that best suits customer needs and wants as per their expectation. The relationship that is in existence between people, and the brand of product they like most is not different that exists when they relate to other individuals in the society. Understanding the relationship between customers and the product throughout the value chain is critical to marketers. It helps managers to strategize on how to deal with the clients in the best way possible. Marketers who know their customers and their needs are the in a position that they can retain and even ...
