Nike is an American multinational corporation that was founded as Blue Ribbon Sports (RBS) in 1964 by Phil Knight and Bill Bowerman. At the time, Knight was a track athlete in the University of Oregon while Bowerman coached the track athletes at the University. Bowerman began the quest for lighter and long-lasting racing shoes for the runners while Knight wanted to make a livelihood while also making sure that he did not have to relinquish his dedication and love for athletics. As such, the desire for superior quality running shoes and Knights interest in his marketing strategy led to ...
Essays on Cole Haan
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Abstract
The question which defines this extended essay “How will Nike´s growth strategies be successful in improving their financial performance by 2015?” In May 2010, Nike, Inc. Unveiled its growth strategies and initiatives for achieiving sustainable, long-term growth, with a revenue target of US$ 27 billion by the end of 2015. This is the consolidated target of Nike’s business lines that include the Nike brand, Cole Haan, the Jordan brand, Nike Golf, Umbro, Converse and Hurley. From this revenue target, the company believes it can achieve a US$ 12 billion cumulative free cash flow from operations until 2015.
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