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CONTENTS 1. Introduction..3 2. The Color Run: Event Management Profile4 3. The Color Run Lausanne: A Profile.5 4. The Color Run Lausanne: Sustainable Event Management Practice6 4.1. Stakeholder Analysis..7 4.2. Media Coverage..9 4.3. Community Implications10 5. Recommendations11 6. References.13
The Color Run Lausanne: Sustainable Event Management Report
1. INTRODUCTION Festivity has become an integral part of social life in 2000s. In addition to conventional celebratory events – e.g. Christmas, Halloween and home coming in U.S, for example – events organized around athletic, charity or awareness-raising themes have come to capture attention of an increasing number of social segments beyond younger ones. For instance, sports events organized and/or sponsored by ...
