Essays on Corolla

Toyota Motor Corporation

The company developed in 1937. In 1938, it launched Just in Time (JIT) system. In 1991 Prius was introduced. In 2000s, products like Passo, Porte, Rush, and LS 600h were announced and with the focus on sustainability in relation to Toyota’s Way, energy efficient cars like SAI, Prius Plug-in Hybird were introduced (Toyota’s History). The company designs, manufactures, assembles, and sells passenger vehicles, minivans, and commercial vehicles along with related parts and accessories. The products that are offered by the company include hybrid cars under Prius, Corolla, Harrier; fuel cell passenger cars under the MIRAI; and conventional ...

A. Introduction

Toyota Motors Corporation (Toyota) is a ¥25.69 trillion (US$256.91 billion at ¥100.00:$1 exchange rate used in the 2014 annual report) automotive manufacturing enterprise (Toyota, 2014, p. 26) with four major market regions globally, namely: Japan (home), North America, Europe, Asia, and Other regions (see section C for details). Since 2010, it grew 35.57% from ¥18.95 trillion. Its return on equity has grown from 2.1% in 2010 to 13.7% in 2014, or 6.5 times. Moreover, its return on assets grew 6.7 times from 0.7% in 2010 to 4.7% in 2014. Toyota has one core product (automobiles) and core ...

A. Introduction

Toyota Motors Corporation (Toyota) is a ¥25.69 trillion (US$256.91 billion at ¥100.00:$1 exchange rate used in the 2014 annual report) automotive manufacturing enterprise (Toyota, 2014, p. 26) with four major market regions globally, namely: Japan (home), North America, Europe, Asia, and Other regions (see section C for details). Since 2010, it grew 35.57% from ¥18.95 trillion. Its return on equity has grown from 2.1% in 2010 to 13.7% in 2014, or 6.5 times. Moreover, its return on assets grew 6.7 times from 0.7% in 2010 to 4.7% in 2014. Toyota has one core product (automobiles) and core ...