Introduction
The common perception about marketing is that it is refined to the activities which are associated with product selling and advertising. However, this is not a true depiction of this field. The concept of selling or advertising is one of the areas of marketing. Marketing is a management discipline that lookup for the strategies and ways for best satisfying consumers’ needs and wants, not just that, but it also creates needs among potential customers. Business can flourish by taking into account the marketing process within their business discipline. This process gives insights about the existing or potential market of ...
