Market oriented definition
The sporting goods store is operating in an athletic wear oriented market. Central users of our products are individuals (men, women, and kids), corporations as well as institutions who care about being fit and healthy or also having fun.
The product is a store of sporting goods. The product, sporting store, is multifunctional. The primary focus of the product is the warehousing of an athletic wear that is specifically designed for a given sport as well as for leisure use or uses. It stores the footwear, caps, body suits, tracks, swimming costumes, sports graphics and e.t.c. The store generally targets athletes ...
