International Market Entry Plan
Company/Product Overview. General Motors are a multinational corporation whose mother country is America. The General Motors’ business is in the automotive industry with its headquarters in Detroit, Michigan. The company’s main activities are the designing, building and selling of cars and trucks. It owns eighteen brands including Chevrolet, Cadillac, Opel, and GMC among others as illustrated by Harrison et al (17). There is no particular mission for the company, but on their website, they exist for this, “Making the best vehicles in the world needs world’s greatest employees. We take great pride on duty and care to ...
