Business to Consumer (B2C) E-Commerce
Business to Consumer (B2C) E-Commerce One of the types of e-commerce is the B2C e-commerce. It is the most developed form in the e-commerce. It refers to the applications that offer an interface from businesses to the consumers directly. The example of the application of B2C is the retail website presenting the business’s products and services that can be sold to consumers or purchase by consumers directly like www.amazom.com (Sun & Finnie, 2003).
B2C involves various elements like cataloguing, planning of orders and generation, estimation of costs and pricing, fulfillment of order and delivery, maintenance of products, category management ...
