FreshDirect is an online grocery store, which is specialized in delivering fresh products to the New York City and some of the areas around it. Due to the high reliance on IT in the business operations and the aggressive growth strategy, FreshDirect initiated an IT infrastructure revamp in 2004. The new infrastructure aimed to achieve high availability for the continuously expanding customer base and to improve Web site response time. These modifications were essential for supporting the current company expansion strategy and the aspiration to improve customer experience. 1. What type of technology is FreshDirect using – disruptive or ...
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