Corporate History and Background 3
Corporate Business Strategy 4 Corporate Structure 4 Corporate Stakeholders 6 Corporate Identity, Image, and Reputation 6 Internal Communication Strategies 7 Corporate Social Responsibilities Strategies 8 Corporate Advertising Strategies 9 Media Relations Strategies 10 Investor Relations Strategies 11 Government Relations Strategies 11 Crisis Communication Strategies 12 Recommendations 13
References 14
Corporate History and Background The history of Toyota can be dated back to 1924 when the Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. In 1933, Sakichi Toyoda’s son Kiichiro Toyoda started the production of Toyota automobiles and this venture was established as a division of Toyoda Automatic Loom ...
