Essays on Hard News

Millennials include all those people that were born between 1982 and 2000. It is also known as the digital generation and the first internet generation. For last many years, the debate has been continued about the characteristics, attitude, behaviour and nature of new generation or Millennials (Dauria, 2015). In the same field, the debate has emerged among the researchers that New Generation or Millennials are not very much interested in news as compared to those who born and grew in the pre-internet or digital age. The concerns began when the data finding suggested that the underlying generation is not ...

DO WE LIVE IN A WORLD OF MEDIA INFOTAINMENT AND MELODRAMATIC REPORTAGE?

Introduction For the past 4 decades, the role of the media has been in the process of transforming. Traditionally, the role of the media has been purely on performing an informative role concerning various events taking place across the globe. This phenomena is commonly known as the provision of hard news where the reporter presents the facts to the viewers they way they occurred. However, this is no longer the case, as the media is increasingly indulging in the provision of information as well as entertaining the society. The media houses have been shifting from the traditional methods ...

Introduction

In 1996 Phoenix Television started as a medium broadcast channel. Born in Hong Kong, where entertainment is the main focus, the network found it difficult to compete with local media conglomerates such as TVB and PEAR; these channels had already gained the most of the market share in Hong Kong. Thus, Phoenix switched their focus and redirected the target audience to Mainland China. While Phoenix corporate owner’s Murdoch centers their broadcast focus on entertainment, Liu ChangLe centered its broadcast focus on the broadcast news, which can be seen as a high risk. A survey conducted by the television station, ...