The film, Helvetica, explores the history of the typeface and the numerous changes that it has undergone over the years. The director of the film, Gary Hustwit, takes an exhaustive and extensive look at the aesthetics behind certain use of fonts, with an emphasis of course on Helvetica. The documentary delves into the development of the font by Eduard Hoffmann and Max Miedinger in 1957. The font is considered to be extremely clean in its presentation, and because of this it is stated to be a preferred font for advertising campaigns, and graphic designers. The smooth lines are also ...
Essays on Helvetica
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Introduction
As mentioned in the movie "Helvetica," typography is a "tool for creating order" (Hustwit). There is a vast choice of fonts one can use for specific purposes: there are fonts designed for business communication and others for a light message, ones looking grave and strict and others looking fanciful and funny. Each font has its peculiarities which help one express their feelings or forward the implied message with the best understanding of the reader. Some fonts make the reader alert by their briskness and lack of fancy features while others arouse the readers' good disposition by looking mild and ...
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As mentioned in the movie "Helvetica," typography is a "tool for creating order" (Hustwit). There is a vast choice of fonts one can use for specific purposes: there are fonts designed for business communication and ones for light message, ones looking serious and strict and others looking fanciful and funny. Each font has its peculiarities which help you express your feelings or forward the implied message with the best understanding of the reader. Some fonts make the reader alert by their briskness and lack of fancy features, while others arouse the readers' ...
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