Essays on Fonts

Typography refers to the appearance and style present in printed matter. It also relates to the skill of arranging to ensure that published sources appeal to the readers. Neil Postman uses his book, ‘Amusing Ourselves to Death,' to analyze different ideologies like how the television acts as ‘the way of knowing’ and how it uncompromisingly acts hostile to the typography techniques. The media objects’ ‘Knowing’ process entails how they obtain information, the means they use, and how they present it to the public and therefore, the television’s mentioned procedure is more identifiable with the public compared to ...

Introduction

The most recommended book, in the field of font design and styles, The Elements of Typographic Style is a legendary milestone of Robert Bringhurst. Not only Amazon, but thousands of other web pages provide thorough reviews about the very book. Though the subject of the book is considered disproportionately impassioned and somehow nit-picky, unlike some fictions or biographies, the readers are loathed to set down saluting to the page-turner. The paper consists of a critical analysis of the aforementioned book in which we aim to not only summarize what the book is all about but how it is and ...

Con-Cret Creatine is a supplement used in bodybuilding in order to enhance the effect of training and to assist muscular development. The advertisment to Con-Cret which is analysed in this paper tries to persuade clients to choose the product for its superior quality and purity. The advertisement effectively presents the most important characteristics of the product and provides enough information to be useful for the interested audience. Also, the advertisers base their marketing strategy on brand recognition and the desire of the clients to have perfect bodies. The advertisement tries to convince the audience that the Con-Cret Creatine is ...

Authors

The three digital texts are also similar in that; they are all dedicated to audiences with similar characteristics. For instance, the literary content of the texts is only completely accessible online, and may not serve its initial intended purpose if read as plain text. In addition, the audience to whom the texts are meant for, are also expected to possess some kind of computer literacy by for instance understanding the behaviour of hyperlinked texts like those featured in ‘Twelve Blue’, or an understanding of the need for visual speed and close attention while encoding the intended message from the ...

A brochure is a compact booklet which provides information in a precise and creative way about a product or a service. Brochures are designed in such a way that it grabs the readers’ attention and give information to the readers. This essay throws light upon the various components of a brochure and how to design an attractive and informative brochure. A tri-fold brochure is made by folding the page into three parts that give us six pages to write the information, and the first page is the front cover (How to Design a Brochure 2012). According to me, it ...

Introduction

A consumer brand is a product that best suits customer needs and wants as per their expectation. The relationship that is in existence between people, and the brand of product they like most is not different that exists when they relate to other individuals in the society. Understanding the relationship between customers and the product throughout the value chain is critical to marketers. It helps managers to strategize on how to deal with the clients in the best way possible. Marketers who know their customers and their needs are the in a position that they can retain and even ...

It is very easy to insert an image into a Word Document. The assumption for this task is that the image has been stored into your “downloads” folder in your computer, and that one already has his Word document open at the moment.

Inserting an image into a Word document is easy and can be accomplished in a few steps:

Open the word document. Click the place in the document where you wish the image to appear. The insertion cursor, which is a vertical blinking line, will be seen at this point. When inserted, the image’s left bottom corner will be at this place. On the main toolbar, click “Insert”. Then click “Pictures”. A screenshot ...

I. Introduction EBooks are not effective in the learning process of students for it distracts their attention. When reading that statement, many people will think differently. Some would argue that each person has their own method of learning. By the adjustment of their preferred method, they would learn something easier. I would think the same too at first. After conducting research, I would later find out a different outcome. Some people prefer to read printed books for studying. In this argumentative research paper, I will show how eBook is actually not effective for student because of various factors involved ...

Introduction

As mentioned in the movie "Helvetica," typography is a "tool for creating order" (Hustwit). There is a vast choice of fonts one can use for specific purposes: there are fonts designed for business communication and others for a light message, ones looking grave and strict and others looking fanciful and funny. Each font has its peculiarities which help one express their feelings or forward the implied message with the best understanding of the reader. Some fonts make the reader alert by their briskness and lack of fancy features while others arouse the readers' good disposition by looking mild and ...

The site that will be reviewed is Sony’s E-Commerce store. The link to the store can be found at: http://www.sony.com/all-electronics

Intuitive:

Are the terms/menus used on the site meaningful and representative to the user? The site has very engaging menu titles that are obvious to the user who many not even be a technology expert. Examples of the menus that are intuitive to even the user who does not know about technology are: Electronics, PlayStation, Entertainment, and Support, (“Sony Electronics,” 2016). Within the Electronics tab, there is a drop down menu that even has pictures of the different electronics ...

Abstract

It can be exciting to create a subway car print campaign for a brand such as Nike. There are so many elements that go behind the design of the artwork and loads of creativity. The essay looks at the designing of a subway car print campaign for Nike as Herbert Matter, the designers. The design would focus on the elements used by the designer in his work and the way he used images fonts and graphics in his compositions. The print campaign will take inspiration from his works and will be based on his thought process. It should be ...

Abstract

The design of a flyer is normally dependent on the basic rules for flyer design. This includes employing the C.R.A.P principles. These principles include contrast of color, fonts, and elements in the flyer so as to achieve appeal. This principle operates on the notion that our brains are fast to pick out patterns and contrasts. The second principle is Repetition it involves repeating elements in the design this creates uniformity in the work. Alignment of text and images in the flyer design brings uniformity. Proximity of the elements draws the reader to the details in the flyer by appealing ...

Description of what food labelling is to supermarket chains and to manufacturers and how / why different for these two stages in the supply chain. Pepsi Company is a giant drink manufacturer that has branches all over the globe. The firm has effectively practiced food labelling in its drinks. The firm has advanced more information on food labels in relation to nutrition. Even though the company has improved its food labelling policy, I feel that there are more the company can take to improve its information on the drinks it sells. The increase in the food label usage has ...

[Your instructor's name] [The course] [The date]

As mentioned in the movie "Helvetica," typography is a "tool for creating order" (Hustwit). There is a vast choice of fonts one can use for specific purposes: there are fonts designed for business communication and ones for light message, ones looking serious and strict and others looking fanciful and funny. Each font has its peculiarities which help you express your feelings or forward the implied message with the best understanding of the reader. Some fonts make the reader alert by their briskness and lack of fancy features, while others arouse the readers' ...

<!DOCTYPE html> <html> <head> <meta name="description" content="website description" /> <meta name="keywords" content="website keywords, website keywords" /> <meta http-equiv="content-type" content="text/html; charset=windows-1252" /> <link rel="stylesheet" type="text/css" href="css/style.css" /> <!-- modernizr enables HTML5 elements and feature detects --> <script type="text/javascript" src="js/modernizr-1.5.min.js"></script> </head> <body> <div id="main"> <header> <!—banner start --> <div id="banner"> <div id="welcome"> <h3>DC Café</h3> </div><!--close welcome--> <div ...

Creativity may be defined as the novelty, originality, and appropriateness to bring uniqueness on a given element. Novelty and appropriateness are the major elements that get used to define creativity. A creative person is a person with fair routine of producing creative results. This means that he or she has to be original all the time he or she intends to make a presentation. For an element to be regarded to as creative, the idea that has been used must be new. This allows people to appreciate and use the existing forms of writing in the best way.

Written creativity may ...

Having different width has been a challenge in web design. This forced many web designers to specify the web browsers that their websites can well be displayed. This is because web pages were designed with fixed measurements. I assume that I am a web designer for a retail store. Wed designers should be able to explain the possible source of inconsistency in the web browser. The following are some of the reasons why there could be inconsistencies in the web pages of a website.

There are many reasons why a webpage will be different for different users. The first issue is the hardware ...

1. What was the specific purpose of Pinker’s speech? The purpose of Pinker’s speech was to persuade the audience that violence has actually been on a declining trend were allegedly in contemporary times, people have been living in the most peaceful time since mankind existed .

2. What was the strategic order Pinker used in presenting his main points? Pinker used historical data through a strategic order that categorized his evidences and arguments to support his main points through the millennium scale, the century scale, the decade scale, and the year scale .

3. What was Pinker’s delivery ...

Type-face is a design of a surface that makes the impression and a variety is used in writing. Serif fonts are the kind of typefaces that is depicted by small details that occur as hooks or tiny lines at that appear at the tops and bottoms of particular letters. The most commonly used serif fonts is the Times New Roman. There are four kinds of serif fonts which include:

Slab serif; this kind has the strokes that are of equal weight with minimal variation, and they appear thick and often angular in form. Other slab serif fonts appear as monospace such as ...

Evaluation and Analysis

Huffman Trucking provides truckload shipping services and caters mainly to the government and manufacturing sectors. Their services are used primarily for the delivery of automotive parts to manufacturers, as well as the delivery of raw materials such as polymers to plastic product manufacturers. In addition, Huffman Trucking caters to clients who require special accommodations, such as the delivery of munitions, computers, wines, and others.

The Huffman Trucking website provides the organization with an online presence, so that both old and new customers can easily find information about the company and the services they offer.

The website provides existing and ...

Before the advent of the computer, artists and artisans alike utilized a complex tool in making their letter forms; the hand. At ten digits, five for each hand, the hand was efficiently the first digital lettering tool, utilized in engravings, carving and in the production of the various letter forms. The hand, while allowing for a few technological flaws and eccentricities, still facilitated the creation of some of the most beautiful lettering forms ever made. The advantages of the hand as a lettering tool underscore the paradox that, with technological advancement, both a loss and profit were incurred. The computer, on the one ...

Introduction

In virtually every curriculum, textbooks form a fundamental part of executing the learning process. They are vital features of not only learning but also teaching as a profession all over the world. Mathematics is one of the few universal subjects taught in schools of different levels across the world. Early debates concerning the application of textbooks in class for both learning and teaching of mathematics have since raised numerous questions concerning textbooks as a representation of the chosen curriculum. For this reason, quite a number of learning institutions have prioritized equivocal selection of mathematics textbooks that best suit their preferences. This paper is ...

(Study Program)

Websites have the main function of availing information to web users through internet-enabled devices. As such, web designers must strive to develop interactive websites that provide a good user experience irrespective of the devices used to access such websites. With smartphones and tablets on the increase in the modern market, differences in device resolution requirements in web design can at times be a daunting task for web designers. The answer to this lies in responsive web design. For any web-designer with plans to implement a superb internet site, responsive web design provides a solution to design issues related to speed, dimensions ...

Part One

Target Audience: Parents and Guardians of children between the ages of 3 and 9. The kids’ festival is sponsored by Johnsons and Johnson Company. Further financial assistance is provided by several manufacturers of consumables like toys, toilet soaps, snacks, and detergents. The event is slated for Christmas day.

Visuals

That dominant background color of the poster is a bright sky-blue color that is easily visible. A cartoon of a happy looking male bumble bee (putting on a red velvet jacket and a black leather belts with a candy bag in a posture that makes him appears like he is throwing colored candies at a ground of children) ...

1.0 Introduction Websites are arrangements of interrelated web pages parented by a single web address or better known as a domain name hosted by a server. Initially websites were typically navigated for information only. The Internet evolved to incorporate unlimited functions such as electronic email communications, architectural designs and business transactions. Nowadays most, if not all, websites are designed to be a two-way method of communication between the sender and the receiver. The purpose of this report is to evaluate three (3) different kinds of websites and distinguishing their main functions: information, interactive, and trans-active. Considering how virtually most established and popular ...

Opening Word

It is possible to open Word in the following ways: - Through the start button - Click the Start button - If there has been previous opening of a word document lately, the Microsoft Word icon appears on the list of Start menu. Click on the Word icon to launch a Word document. - If there are no recent openings of word files, the Word icon might not appear. In such a case, click on All Programs, Navigate to Microsoft Office option and click on Microsoft Office Word 2007 from the list of Microsoft Office applications. - ...

Windows Server 2008 R2: Active Directory and Server Manager Remoting

Internet Explorer was used to access the TechNet-Virtual Lab in order to use the Active Directory and Server Manager Remoting for Windows Server 2008 R2. The Tech-Net Virtual Lab offers curious users and potential customers an opportunity to try Windows Server products for free. The Virtual Lab may have been essentially designed for IT Professionals and Developers because those are the two choices under the Drop Down menu titled ‘Job Role’ at the top left of the Home page with the URL address technet.microsoft.com. The Virtual Labs are available for brand new applications including Cloud and Cloud Services, Windows ...

The readability of a website is determined by the goodness of its appearance and design; therefore, fonts play a very significant part in Web design. It really matters what type of font one uses in their website. According to Rahul (2013),Google fonts provide people a great collection of open source licensed real-type fonts. It enables people access a free way to use web safe and stylish fonts on their websites without paying money for its usage license. Google Fonts enables one to use more fonts in their website without even uploading the font to their server.

How Google Fonts Work

Two important things a person must consider ...

Abstract

Three conditions were used to evaluate a replica of the Stroop effect in an experiemt where 287 participants took place. The experiment was carried out on university undergraduate students selected randomly irrespective of gender. The aim of the experiment was to replicate the basic Stroop effect. The experiment was guided by three hypotheses. First, Colour naming will be fastest when the word is a colour name and it is presented in the colour it names. Second, colour naming will be slowest when the word is a colour names and it is presented in a colour other than that it names, and third colour ...

OBJECTIVES THE ANALYST PURSUES IN DESIGNING SYSTEM OUTPUT

INTRODUCTION In computer systems, output can be defined as anything that comes out of a computer. Output can be meaningful or just raw data. Output comes out of a computer in different formats such as pictures, text, binary numbers and printed pages. System output comes out from output devices such as loudspeakers, printers etc.

OBJECTIVES

System output needs to be effective. It should be able to serve its intended purpose for a specific user or the organization in order to be effective. System output also needs to be accurate and complete. It should therefore deliver the right amount of output and deliver ...

Introduction: An overview of usability concepts, design guidelines, principles and theories:

Designing an interactive system requires thorough task and user analyses aimed at collecting enough information to come up with a sound functional design. Some of the issues to consider when designing an all-round interactive system are availability, reliability, integrity, portability, integration, standardization, security, and the administrative tasks of budgeting, maintenance and scheduling (Shneiderman & Plaisant 2010). The design process is quite iterative and as design concepts and ideas are suggested, they need to be assessed so as to provide user friendliness, low error rates, efficiency in task performance, user satisfaction, and ease of retention. Designs that target the needs of ...

For the vast majority of the history of art, protest has been limited to the written forms. Whether it is the ancient story of Antigone, calling the codes of honor of ancient Greece into question, or Boccaccio’s Decameron, ridiculing the high horse atop which the Catholic Church attempted to perch during the Black Plague, or the portrait of infinite government surveillance in Orwell’s 1984 that still chills readers today, the tradition of protest is much older in writing than in visual arts. This should not be taken to suggest that artists in other genres did not have ...

1. Which website is the least commercial? Why? EnterText is the least commercial website because the website is poorly designed, least informative and ill-categorized. There are no options for plugins or feed for YouTube, twitter or Facebook on the website. In short, it is not attractive and exciting enough to draw in crowds. 2. Which website is the most commercial? Why? Most commercial website is Bill O'Reilly.com. Even if one is unaware of the identity of Bill O'Reilly, one visit to his webpage reveals a deluge of information about him. All the plugins for Facebook page, twitter, ...

Introduction

“Indulge in the Color of Passion” is the ad’s attention grabbing slogan. The product is the Color Sensational Lipcolor, where the model, Christy, was explicitly identified to be wearing the Red Revival shade . The advertisement is featured in the Family Circle magazine and captures the audience’s interest due to the attractive face that is magnified in the ad; needed to focus on the sensual red-colored lips of the model. The advertisement is likewise filled with the predominantly red color, aside from the model’s lips, there is the half-hidden image of a red rose, with the other half ...

Introduction

Advertisements are forms of promotional strategies that organizations apply to enhance awareness for their products. These advertisements usually aim to make the target customers respond through purchase and continued support for the product. Just like the other three marketing mix elements (product, price and place), the strategies designed to enhance promotional efforts differ. Their effect, likewise, depend on how the important elements of an advertisement are chosen, created, and applied. In this regard, the current paper aims to present an analysis of a print advertisement, particularly that of Old Spice, and argue that it failed to create the needed response ...

Introduction

Logos and branding designs serve as businesses link to existing and prospective customers. They help draw attention to the business and give them a distinguishing look from businesses in the same industry or other types of trade. As such, developing one's brand image using the appropriate logo and typography can lead to impulse sales and better business options. The focus of this paper is the evaluation of two real-world sign typography for two companies, namely, Loves Salon and Jinse Home Décor and Boutique.

Loves Salon

The company uses a San Serif typeface for the name of the organization where the fonts do ...

1. Research Search engines that I was to compare and contrast, Google and Complete Planet, are both well-known, and respected, although Google, of course, is more popular and recognized all around the world. For me it is also more common to search with its help, but in this research I saw rather clearly that when we talk about the scientific research, Complete Planet can be even more useful, than Google. The search results that I analyzed in this exercise were dedicated to one of the topical issues in critical care nursing. There were several phrases that I ...

In the first week we learnt about HTTP refers to Hyper Text Transfer Protocol, a term that I had heard about many instances before the first lecture. It is used in telecommunications and networks, and it made me interested in the topic since it was applicable to the internet and websites, and I had used it when browsing the internet although I did not understand its applications fully. It was exciting to learn about the previous version of HTTP (version 1.0) and the newer version that is currently in use, HTTP 1.1. The current version of HTTP is a faster upgrade ...

1. Abstract With eth advent of computing devices, there has been a phenomenal growth in the adoption of electronic displays. There has been adoption of electronic displays in these environments. Even as the evolution of electronic devices is seen to be on the increase, there is a need to ensure that the electronic display devices are friendly to the environment and efficient for personal use. Emphasis is seen to be put on safety and green computing. There is also an emergence of hand-held devices which are being adopted at a fast rate and the use of electronic displays is highly adopted ...

Executive Summary

It is good to observe business etiquette in the workplace due to several reasons. First of all observing email etiquette minimises the organisation’s liability. Refraining from the use of rude messages or replying messages in anger assists the individual not to use defamatory messages. Replying the message when calm prevents one from misrepresenting the company and the services it offers to the public and other companies. It also helps the company comply with the privacy laws. An organization should not expose confidential information or one’s email and contact addresses to strangers. It prevents unauthorized access to emails. ...