Different business organizations utilize varying marketing strategies the help them win in the competitive business environment and make profits. The type of marketing strategy adopted by any firm depends on the industry where the firm operates, the location, the size, and long-term and short-term goals of the firm. In the present digital age, organizations need to use sophisticated and advanced marketing strategies to help them win both local and global competitive advantage. An effective marketing strategy composes of many elements that together assist the firm to achieve its goals. The following paper provides an overview of strategic marketing process ...
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Undoubtedly, strategic planning and management have a significant contribution to business success. Planning entails setting of company’s goals and objectives as well as the determination of resources needed to achieve the set objectives. Starting a new venture in a competitive market requires prior preparations and adoption of effective strategies that will help the business to survive. This essay will summarize the basic planning for a new alcohol beverage venture that targets the global market.
Reasons for selecting for selecting China as the target country for the new venture
China has a large market for alcoholic beverages. According to statistics, more than 50% of men and over 15% of women consume alcohol (Wei ...
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