Essays on Home Appliances

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Describe the challenges faced by the company. What were the drivers for change to the supply chain?

The strong competition in the home appliance market, alongside customers’ increased demand sophistication, created the premises for Whirlpool to change its supply chain structure and organization. Looking at Porter’s five forces framework, the main forces that impacted Whirlpool’s supply chain redesign were the intensity of the industry rivalry and the bargaining power of consumers (Porter, 1985). As the case study informs, Whirlpool Corporation needed to transform its supply chain so that it could better satisfy its customers through improved quality of its products and services (“Whirlpool Supply Chain”, n.d.). With this market requirement, the company addressed the ...

Executive Summary . 3-4

History .. 4-5

Strategic Elements 5-6

Critical Events .. 6-7

Leadership 7-8

Mission and Vision Statement . 8-9 External Assessment 9-13 Analysis of Competitive Position 13 Internal Assessment . 13-17 Current Strategy 18 SWOT Analysis 18-21 BCG Matrix . 21-23 IE Matrix .. 24-25

Possible Strategic Alternatives 25-26

Evaluation of Current Organizational Structure .. 25 Recommendation Changes .. 25-26

Situational Analysis . 26-29

New Turnaround Objective .. 29

Proposed Measures . 29-31

Funding this Turnaround Effort 32-33 Financial Projections 33-34 Conclusion 34

References 35-36

Sears Holdings Corporation Executive Summary Sears Holdings is a major brick-and-mortar retailer in both the United States and Canada. As such, it sells a wide variety of products, including appliances, consumer electronics, apparel, tools, sporting equipment and ...

Industry Background

The company chosen to be the focus of the discussion in this paper is Arcelik AS. It is a publicly listed firm in Turkey, under the Istanbul Bourse (formerly the Istanbul Stock Exchange). For the industry, analysis, two industries will be focused on since Arcelik AS markets a wide range of products in more than 100 countries. Its two biggest departments would be the consumer electronics and home appliances department. The company is a known manufacturer or white goods or large electrical products. Some of the best examples would include refrigerators, washing machines, freezers, dishwashers, coffee makers, food processors, ...

Sears, Roebuck and Company commonly known as Sears is an American company that was incorporated in 1886 by Richard Sears and Alvah Roebuck. It became a subsidiary of Seers Holding Corporation in 2005 after a merger with Kmart Corporation. Contemporarily, the company is domiciled at Hoffman Estates in Illinoi. The company majorly deals with clothing, electrical appliances, home products and services, automotive repair tools and products and other hardware. It has around 1700 operational stores across the US. It had approximately 300,000 employees in 2011. The company also operates in Mexico and Canada. In Canada, it carries its ...

APPLICATION IN MARKETING - SAMSUNG

Abstract Samsung is listed in the Fortune 500 and is considered one of the most recognized brands on a global level in multiple categories. With Mobile devices leading the product category, Samsung has also been able to develop world class product lines, in Television and Audio and Video, Cameras, Information Technology, Home Appliances and Memory and Storage. Samsung products cater to a wide variety of consumer segment and this makes the company unique in terms of carving in a profitable business niche. Samsung’s aggressive strategy in the emerging market is a key way forward to maximize revenues and ...

Everyday consumers seem to be on the lookout for new products that will significantly improve their current lifestyle by giving them more free time and value for each penny spent. The high cost of living has subjected many families to engage in more income generating activities to meet various responsibilities and live a healthy and satisfying life. This continues to deny them time to do things such as laundry, and they have to be smart all the time. Quality home appliances have proven to be a great deal toward the realization of these dreams. Achieving a dynamic and impeccable ...

SWOT analysis refers to a method through which a company can determine their internal strengths and weaknesses. The company also gets the opportunity to discover their opportunities which they can exploit to ensure that the company prospers. They also discover the threats the company faces that can make it impossible for the company to achieve their set goals. The purpose of this write-up is to conduct a SWOT analysis for Samsung. The strengths, weaknesses, opportunities and threats that face the company will be analyzed and outlines. A conclusion on the way forward for the company will also be provided ...