Introduction
Online trust between consumers and companies is becoming an integral component of online business and marketing. If a company wants a lasting online presence, then its marketing strategy must include ensuring to build customer rapport, trust, and loyalty. One of the vital benefits of internet marketing is its ability to reach a wider audience due to the quality of the information dissemination method. Because of its wide reach, it is able to traverse geographic and national boundaries at a cheaper cost. By improving its web marketing strategy, a company increases its sales and achieves a competitive advantage over similar businesses that do not employ the ...
