INTRODUCTION
Purchase decisions are important and difficult to make. The decisions mostly depend on the financial status of a person. Consumers use a lot of factors in determining the type of purchases they need to make. The factors are, however, insignificant to impulse shoppers who look to purchase whatever they find is enticing to their eye. Interest rates are very important when deciding the type of purchase is going to be made. They influence the overall cost of a good in the long run. It is, thus, important for consumers to understand the fluctuations in the interest rates to know ...
