Introduction
This article is a report of marketing research of Vancouver Symphony Orchestra (VSO) that was conducted to assist in solving some of the problems facing the Vancouver Symphony Orchestra (VSO). The article contains the management questions that were answered, the decisions made, and the strengths and weaknesses of the research. The research was conducted by administration of questionnaires to respondents.
Management Questions to be resolved
The research conducted helped to answer certain management questions. These questions include; - The number of subscribers; the research was able to obtain the approximate number of those people who are subscribed to the VSO performances. From the data ...
