Essays on Marketability

#1 – Who I Am and Career Objective Overall, I believe that I am a very simple person with simple goals in life. Many of my beliefs have been formed by events during my childhood, a childhood that was unstable. As a result, I was forced to learn how to adapt to different, quickly-changing circumstances. Due to the fact that one of my family members suffered from what I believe was depression, I have learned empathy, compassion, and listening skills. I believe that the ordeals that this family member went through has greatly shaped me in becoming a caring, loving ...

1.0 Executive Summary Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

International marketing

Adana kebab is the new product (snack) that will be offered to the Turkish urban market. In most instances, the workers would prefer snacks during lunch hours since they save on time. Therefore, this forms the basis of product selection. With the increasing working population in Turkish towns, snacks have become one of the most looked after foods in Turkey. The product will in offered in sticks and packaged in light polythene packing papers. Adana Kebab, therefore, offers a new experience to the working Turkish population given its outstanding characteristics

Target Market

Marketing the new product in the market emphasis on ...