Abstract
This study examines the relationship between journalistic ethics and public relations practitioners. Further, it reviews the influence of media and public relations on the society and ethics influences the media personality’s professionalism. The compilation contains literature material from different authors, reflecting on the complexity of journalism and public relations industry. I also review how the concept of journalistic and public relations ethics can be applied in modern business institution.
Journalistic Ethics
Part 1 a
Journalism ethics and conduct refers to good practices and principles applicable to journalist in the course of responsibility. The purpose of a journalist is to enlighten the public; his duty ...
