Executive Summary
Better Fresh Juice Parlor is determined to create a distinctive place where customers can exchange meaning and entertain each other in a relaxed environment as they enjoy quality fresh juice and snacks. Apart from serving the customers, we will be conscious in providing satisfaction to our employees and steady returns to the shareholders by constantly reinvesting our profits in a portfolio of businesses. The business will capitalize on the high population of Minnesota Institution of Management as it focuses on developing a big customer base for its products. 1.1 Objectives
• To be the best Fresh Juice parlor in the region as rated by local authorities.
• To maintain a profit margin of 40% and above, • ...
