Abstract
This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications. With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth. Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks. With the advent of a ...
