ENVIRO-WEAR has followed the differentiation competitive strategy to stay ahead of its competition. Differentiation involves the production of high quality products that attract the customers (QMBA, 2016). These products are developed in such a way that they are different from those of other companies in the same industry. Product differentiation adds some attractive qualities to the products so as to attract a large customer base. Product differentiation can be carried out on several aspects of the products. These aspects include functionality; support; durability; brand image; and features (Arline, 2015). The company can adjust these aspects so that they suit ...
Essays on Preserving The Environment
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