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Analysis of the United Display Cases, Inc. (UDCI)
UDCI believed it has a good product but he still hasn’t able to attract investors or convince banks for financing. For this goal, UDCI needs to present its break-even operating capital and projections of production volume that will yield maximum profitability. A successful product launch can be a major point in convincing financiers and it would need a cost-effective marketing strategy as current finances are limited. For its plan to distribute through, it needs to determine a price it will pass to retailers that can generate more sales than direct selling. There are no direct ...
