Kraft Foods Case Studies Samples For Students

When the economic recession of 2009 hit global consumer markets, FMCG companies were forced to relook their supply chain management strategies in order keep their prices below those of competitors. With prices of raw material and power soaring, the company had to review its supply chain management and make several adjustments to remain competitive. Kraft Foods, the second largest food company in the world, has kept a keen eye on future growth requirements, even before the economic recession had set in.

As far back as 2007, the company earmarked an increase of cash flow by $1 billion. Philippe Lambotte, Senior ...

When the economic recession of 2009 hit global consumer markets, FMCG companies were forced to relook their supply chain management strategies in order keep their prices below those of competitors. With prices of raw material and power soaring, the company had to review its supply chain management and make several adjustments to remain competitive. Kraft Foods, the second largest food company in the world, has kept a keen eye on future growth requirements, even before the economic recession had set in.
As far back as 2007, the company earmarked an increase of cash flow by $1 billion. Philippe Lambotte, ...

Kraft Foods

Kraft foods is one of the strongest international brand that serves several product categories such as snacks, grocery, cheese, convenience meals and beverages. The mission of the company is to achieve position of a leader in all the markets where it serves through offering high quality products, focusing on innovation and generating higher profits (Visram).

OVERVIEW OF THE CASE

With respect to the case study, Geoff Herzog, product manager at Kraft Canada is uncertain about the decision, i.e., whether to wait for the results received from American market or launch the single serve coffee pod in Canada. Moreover, in order to launch the ...

KRAFT FOODS: COFFEE POD LAUNCH

Problem:
Kraft foods is regarded as a leading food and beverage organization, and it is facing problem of conducting business in the strong competitive industry, where ONE-TO-ONE, Home Cafe, Senseo, Bunn my café, are conducting business. Further, it has to decide on selection of flavor for coffee pods, which are essential in order to build market share and achieve growth. However, it is also facing issue of designing an adequate bag for maintaining quality and freshness of the product. It also requires an adequate plan in order to make an entry or ensure expansion in other market.

Analysis

The company ...