1.List and clearly describe the strategic decisions Dinesh Khanna needs to make for Shimla Dairy?
- Adopting new production lines for example to increase the output of the products to meet the high demand, considering the wide range of products produced for example cheese, butter and ghee to meet the customer specification and desires , this can be down when the firm is ready to expand. - Working on the pricing, the prices of their products be affordable to the potential clients. The marketing strategy to be able to compete effectively with the rival firm, both in the service delivery and quality assurance. - Proper market segmentation. He should do a good market analysis ...
