The psychology of shopping has become an urgently discussed issue by the present time. Even a new science, called neuromarketing, studying various consumers’ responses to marketing stimuli has appeared. Though its researches benefit mostly people, whose business is connected with marketing, it may also provide some important and interesting information to the overage customers, letting them to understand some irrational reactions which make them want to buy things, which they do not really need. And people not only make ridiculous purchases they can hardly explain afterwards; sometimes even starting shopping turns out to be unnecessary. “After a moment’s thought most ...
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