Question One
The sales of the Lego’s movie themed products keyed to popular film franchises, such as Harry Potter, Lord of the Rings, and Spiderman are performing well according to the company’s main shareholder and the Chief Executive Officer Kjeld Kirk Kristiansen who has served the company from 1979 to 2004 (Lego). The increased sales can be attributed to the increased number of alliances with Walt Disney Company and Lucas Films, which is the creator of the popular Star Wars Series. According to my opinion, I think this was the right strategy for the company to adopt considering the ...
