Branding Strategy
The brand name for the company will be “Texas Vegetable Trans-Mobile Stand”. This name has been chosen to encompass the geographical area where the business will operate and the services it will provide. The business will operate within the Northern Texas and the surrounding regions which can easily be accessed. The services will be to provide door to door delivery of vegetable products; hence by using the brand “Texas Vegetable Trans-Mobile Stand”, the prospective customer will be able to predict the products provided by the company and the geographical area within which it will operate (Keller, Parameswaran, & Jacob, 2011). ...
