Introduction
There are various aspects that revolve around the ethic in marketing research, they offer detailed aspects on the various entities and the approaches revolving around a specific aspect. The marketing ethics normally address the various principles and the standards which defines the acceptable conduct in the market place. The various notions under this perspective occur under marketing context that normally occurs within an organizational. The unethical activities normally developed in the marketing due to pressure to meet the set organizational performance objectives (Ferrell, 2008). The most obvious ethical issues in the marketing field involve clear cut attempts to deceive or ...
