Alan Mulally Case Studies Samples For Students

Abstract

In seeking success, Ford Motor Company entrusts the services of Alan Mulally, as the CEO. Having worked for Boeing, Mulally appears ready for this task as he embarks on undertaking a thorough research at Ford immediately he arrives, in order to study and formulate the best strategy for the company. As Ford Company is geared towards success, Mulally’s style of leadership is analyzed, as well as his personality dimension elements. The methods Mulally introduces at Ford are evaluated for effectiveness, while seeking for evidence of evidence based management at Ford. Furthermore, Mulally’s elements of communication openness are analyzed.

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Integrated case analysis

Introduction
Strategic management refers to the ability of managers to execute a collection of strategic policies in order to outsmart their rivals in the regional and global market. It is an intellectual approach by the management where they review their current performance and devise strategies to improve on effectiveness and profitability to seize competitive advantage over their rivals. Ford motor company has had a series of ups and downs in the automotive industry due to advanced technology and increased competition. The situation has prompted the management to review its strategic plan with intent to regain its market share and retain a strong ...

Question 1. What are the major challenges that need to be addressed to strengthen Ford Motor Company? Analyze the turnaround plan of Ford.

After Alan Mulally, took over the CEO post for Ford motor Company. He was faced with a lot of challenges, which he needs to address in order to strengthen the company. One of them is the labor relations issue, benefits and worker's union demands. Mulally was experienced in such kind of issues; however, he lacks background when it comes to finance. Therefore, it became a real challenge when the company was faced with B+ junk rating on Ford ...