1. Prerequisites. In order to conduct a complete BCG-analysis we need the market growth rate and market share of each SBU as well as market shares of their main competitors to calculate relative market share. Since in the assignment we have only market shares of the business units and the rates of growth, we still need the respective market shares of competitors to present a relevant BCG-matrix. Failing such information, we base our portfolio analysis on assumptions and provide several options for different situations.
2. BCG-analysis. Before making any conclusions regarding the company portfolio and strategy, it is necessary ...
Bcg Matrix Case Studies Samples For Students
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The Coca Cola Company is one of the biggest beverage companies in the world and a global business enterprise valued at 70 billion dollars. It was launched in May 1986 by then Dr. John S in Atlanta Georgia, Pemberton. It's the biggest manufacturer, marketer and distributor of non-alcoholic beverages commonly known as in the world producing close to 500 different beverage brands “Coke”. It is the leading seller of common soft drinks, Coca Cola Vanilla and Coca Cola Strawberry to name a few. Introduction of New Coke in the 1980s was a big stride made by the company. As one of the ...
Leung Man Hong
Strategic Management
- Organizational and Business Overview
Headquartered in Finland, Nokia is best known as a manufacturer of mobile handsets, having led the industry for decades before facing a massive decline in the late 2000s. Nokia was the top brand in the consumer electronics segment, however, between 2012 and 2013, its brand value fell by a massive 65% bringing it down to the 57th rank . Nokia’s three main business lines are: a) Mobile handsets, b) Nokia Networks, and c) Nokia Ventures . Over 1.2 billion people across the globe use Nokia products. Figure 1 illustrates the organizational structure at Nokia :
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