Cruiser Case Studies Samples For Students

3 samples of this type

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Case Study On Using Perceptual Maps In Marketing Simulation Summary

The Situation:

Clearly, lifestyle image is one of the important attributes of Thorr’s Motorcycles, Inc. as it has the ability to influence customers towards purchasing a Cruiser Thorr because it represents quality and status. This perceptual map is used as a representation (visual) of opinion of the brand based on the customer. The Lifestyle image, which is represented by the Cruiser Thorr, is mobility, masculinity, and freedom. However, Thorr's motorcycles were positioned in the market as high-priced products that did not fit use by the youngsters. Thor also began losing its position in the market position as the price remained too high ...

Market

Organization

Customers

Lifestyle

Products

Services papers

Marketing

Business

Cruiser

Quality

Engineering

Motorcycle

5 Pages

Ducatis Business Challenge Case Study Examples

Executive Summary

The Ducati Company, which produces motorcycles, is in an attempt to acquiring a double digit increase in its revenue under the management of Federico Minoli. The vision by the manager is to achieve the success by the Harley-Davidson Inc. In this attempt; the management opts to endeavor in investing in the Harley’s niche. Through analysis of the project, the internal and external attributes and factors to the company indicate that the project will deliver results. There is however the need for the company to uphold its culture, quality and its identity. Any loss of this would mean that they ...

Business

Market

Customers

Design

Sports

Company

Marketing

Management

Project

Cruiser

Federico

Growth

7 Pages

Hiroshima Atomic Bomb Case Study Example

Introduction

Question 1. how and why the incident happened (what conditions allowed the incident to happen)?
Hiroshima is located in the west of the largest Japanese island of Honshu. The town's name translates as "Wide Island". It is so named because the bayou Ota, flowing from the mountains to the plains Chugoku, where the Hiroshima formed at the confluence of the Inner Sea 6 islands protrude into Hiroshima Bay. They located the city. Hiroshima worth almost entirely in the valley, only slightly above sea level; to the north-west and north-east lie the hills, up to 700 feet (Rotter, ...

Disaster

Atomic Bomb

World War 2

Japan

Nuclear Weapon

City

Hiroshima

Atom

Bomb

Explosion

Radiation

People

11 Pages