Emirates Airlines College Essays Samples For Students

Brief History

The Emirates Airlines is a wholly-owned company by the government of Dubai in United Arab Emirates (UAE). It is a part of a larger conglomerate, the Emirates Group which comprises companies in diverse areas such as aviation support service, hotel and tours, IT and engineering, etc. Emirates Airlines has taken advantage of the “open skies” policy of Dubai. Notable persons in the company are Sheikh Mohammed bin Rashid Al Maktoum and Maurice Flanagan who laid-out the business plan of the Emirates Airlines in 1984 (Bloomberg Newsweek, 2014). It was established on top of the Dubai National Air Transport Association (Dnata) which was ...

Emirates Airlines is a primary global business being one of the biggest in the world. The headquarters of the company are in Dubai. The Company works enormous air related services globally. The achievement of Emirates in the airline industry extremely depends on the aptitude of the promotion and advertising group, selected to endear the company to existing and possible clients. Additionally, through communication and marketing, Emirates Airlines is able to uphold its aggressive edge over key players worldwide.

Current Situation

After the recession that affected the financial years 2001 and 2002 for emirates which is one of the toughest airlines worldwide, the ...

Business

In recent years, the Persian Gulf has had some very strong rivals emerge in the airline business. One them being the government owned Emirates based in Dubai, UAE. They started off with only two aircrafts and has now built an empire of 240 aircrafts in their fleet. In addition, they have arrangements to purchase 50- A380’s and 174- B777 totaling up to billions of dollars. (Kamel, 2017). Emirates has become one the biggest and most powerful international carriers in the sky. This airline is run by Sheikh Ahmed bin Saeed Al Maktoum who is the uncle of Dubai’ ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

As business firms in the airline industry, both easy jet and emirates have implemented various marketing strategies in order to achieve some competitive advantage. As the number of competitors increase alongside the increasing nature of the airline industry, a number of factors affect the market share of each airline, thus the need to develop several strategies in order to lead the airline industry in an effective way (Proctor 2000). This compare the strategic , targeting and positioning strategies adopted by these companies, while also presenting the SWOT and Pestel analyses of each.

Strategic, targeting and positioning

Easy jet has adopted a number of marketing strategies namely ...