[Date (February08, 2013)]
E-commerce sites refer to the online applications that deal with marketing of goods and services with an aim of reaching the majority all over the world. Therefore, in doing so, they use emails, as a marketing strategy, to reach people informing them of the available products and services in the market, new arrivals, available deals, and products on sale or offered at discounts.
I signed up on eBay, Nokia and OLX e-commerce sites previously, and I have been receiving frequent emails informing me of the available products they are offering, products offered at discounts and new arrivals.
In eBay, their clothes were spectacular, and I signed up for their newsletter, hence whenever there is something new they send an email. Nokia deals with electronics like phones, phones’ accessories and computers. I was interested in phones and computers in that I once bought a phone, and it was delivered to me, so whenever there is a phone that is powerful than the one I bought, they send an email to me; also they inform me of other products in stock. OLX is an e-commerce site that buys and sells products; I signed up and upgraded my old television to a new one.
These emails were relevant to me because they provided information on the available products in the market, new arrivals, and products offered at a discount. From the purchases, I made in the past they knew what I wanted, and hence kept I informed of those products. This is efficient as it saves time and money that could have been used in enquiring about the availability of products.
On the other hand, some of the emails I received were not relevant to me. They provided information about their operations and how they are providing their services, which to me was irrelevant. They do this as a marketing strategy to increase their sales.