The recommended country‘s social structure consists of both the Christians and the Islamic. Consumption of the Nanny-Camera does not discriminate the population as it suits both the religions. This camera serves a distinct objective of monitoring house helps who are commonly referred to “nannies” when caring for the babies who belong to working class parents. These parents leave the house quite early and come late. As a result, they are absolutely incapable of adequately monitoring the development of their babies during the day as well as checking how the babies are handled by the house helps.
Therefore Kenya and other developing countries both in Africa and elsewhere can provide a good market for this product. This is because, such countries still employ house helps of whom a good number have not acquired relevant training on how to go about their chores once the bosses depart for work. Therefore the only means to keep the nannies on track is by employing the nanny-camera.
The competitor of the nanny camera is the CCTV camera. However, CCTV camera is permanently installed at positions of choice depending on the area of coverage that the camera is destined to monitor. Very soon, the demand of nanny camera will surpass the demand of CCTV cameras. This is because o f its portability nature. The user is therefore not limited to a single position. Moreover it is cheaper in terms of cost of acquisition and maintenance.
As the world energy sources are getting depleted, a means of energy conservation is of great significance. The nanny cameras are therefore designed to save a considerable amount of energy. They can as well use solar energy.
The use of the nanny camera does not contribute to any cultural conflict. All the races can make good use of it since no moral behavior is defied.
The country of origin of the camera is China in Collaboration with Technical University of Mombasa in Kenya. Extensive research was conducted by the Electrical and Electronic Engineering Department students. The results were verified by a Cameras manufacturing Company in China. They went ahead to design and manufacture a sample which worked to the consumer’s expectations. These were confirmed after the relevant product tests were conducted.
The foreign consumers, made up of mostly Middle East countries consider this gadget a great relief. It actually helps the parents to stop working from absolute speculations on how their toddlers are cared for. The domestic consumers –the Chinese have also appreciated the use of the product. They even intend to make subsequent improvement so that it as well overcomes the market of the CCTV products.
Market Segmentation, Target Marketing and Position
This product mainly targets professional mothers whose time is divided by the fact that they are required to attend to house duties, parental duties as well as positively responding to their jobs. So the nanny camera keeps for them all the records of the activities that took place in the house in the parent’s absence. The nanny-camera has the capability of also recording sound which the CCTV is unable to do.
Market Entry and Expansion
Being totally new product of its kind, for it to smoothly penetrate the markets of the targeted countries, the taxes have been subsidized by the destined partner countries through economic collaboration of the involved Governments.
This product is one of the best Cameras so far designed and manufactured to meet the targeted objective as it can only be switch off by a customized password key. Therefore all parents can give it a shot. There are very few in the market. Consumers are advised to rush for the available stock.
International journal of management and marketing research (1933-3153)
International journal of china marketing
International journal of marketing and technology
International journal of marketing practices (2308-2755
Proceedings of the international conference "marketing - from information to decision" (2067-0338)