As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline.
HubSpot noticed this change ...
Churn Case Studies Samples For Students
4 samples of this type
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Management
Introduction
Technological breakthrough especially in social media has on one hand opened far greater information for collecting information and on the other has made it extremely complex for managers to screen and use the relevant data for marketing and advertisement activities. Social media websites like Facebook and Twitter have immense data and the challenge lies in screening the relevant data. The data available on these websites is far more comprehensive than the data garnered through CRM as it provides a rear view mirror of the consumer to the companies.
The data available in these social media sites can ...
What is the role of offline vs. online ads in generating new checking customers? Is the mix right? How about the weight of where the budget is allocated?
The role of offline advertising is to build brand awareness and improve consideration among potential customers to open new checking accounts (Gupta, 2012). Changing the name of the bank to BBVA Compass resulted into drop in brand awareness to 48% in 2009. Using offline advertisement would help the company to raise its brand awareness to 53%. The bank planned to achieve this growth through sponsoring WNBA, NBA, and ESPN. Through ...
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UPS and Twitter
Question 1: UPS
One way that UPS uses technology to gain a competitive edge is by providing its clients with solutions that would enable them to easily and quickly manage their shipping needs, especially if they regularly ship in bulk. These tools automate the supply chain management process such that the gathering, tracking, and maintenance of the different logistics necessary for delivering the output no longer need to be performed manually. This results in the faster and more efficient delivery of products and services, which in turn results in increased customer satisfaction (UPS, 2012).
Examples of these solutions are ...
