Coke Case Studies Samples For Students

Diet Coke targeted women especially those that had developed sensitivity according to their health and nutrition status with a desire to keep their bodies fit. Diet Coke Plus intended to reach out to young male consumers who wanted to keep fit but still wanted a sweetened coke. The Coke Zero targeted to sell to men, mostly the young ones including those that were put off by the feminine stigma in drinking, Diet Coke Plus while they still preferred a sweetened coke that would still be sensitive to their nutrition and health status. Diet Coke, Diet Coke Plus and Coke Zero would be ...

1. Why is the soft drink industry so profitable?
Soft drink industry is very profitable mainly because this industry is duopolized by two major soft drinks giants PepsiCo and Coke. Over last 4-5 decades they have enjoyed more than 70% market share by volume. Their duopolization in the market and their consolidation with the bottling companies has made the entry of new competitors almost impossible in the market. The factors that are impeding the entry of new competitors into the soft drink market are as follows:
- Bottling Network
Both PepsiCo and Coke have entered into a ...

Introduction

Carbonated Soft Drinks (CSD) have a long history. Carbonated soft drinks have dominated the non-alcoholic beverage market for more than half a century. Coca Cola and PepsiCo are the two main competitors in this industry. Over the period of last 50 years Pepsi and Coke have enjoyed duopoly in the CSD market. Apart from the exception of one Dr. Pepper product, Pepsi or Coke always filled up the top ten selling brands in the CSD business. Coke and Pepsi have battled against each other fiercely to gain market share and brand loyalty. If in some decades Pepsi succeeded, Coke succeeded in ...

Introduction

Basing on history, in a period of over one hundred years ago, Coke and Pepsi have been competing to have a substantial share of the world’s beverage market. The strongest battle in this market or what is referred to as “the cola wars” was seen in the fight for the seventy four billion U.S dollar CSD industry in the U.S (Yoffie and Kim 1).In a cautiously waged competitive fight that took place in a period starting from the year 1975 up to the middle of the 1990s, Coke as well as Pepsi obtained average annual income growth of about ten percent, ...

Delineate the ethical issues and dilemmas the company faced.

The coca cola company has the largest distribution systems globally, and is also among the largest beverage companies marketing four of the world’s top five leading soft drinks (Ferrell et al 2011). There has been ethical issues and dilemmas which have caused it to lose its stand in the global market, stocks as well as deter its future growth. The company had ethical issues related to product safety where they were accused of selling hazardous products to consumers. This happened in Belgium in June 1999, about thirty school children became ill after consuming Coca Cola products. This contamination ...

Introduction:

Operating as a global brand and the largest beverage firm in the world, Coca-Cola is continuously running recurrent campaigns with different objectives. In the summer of 2013, the company ran a major campaign stemming from their Australian department called ‘Share a Coke’ (Moye, 2014). The main aim of the promotion was to create brand awareness and increase the organization’s market share. The company has constantly used the term ‘sharing’ in its promotional strategies. The firm has often sought to associate themselves to togetherness, remarkably dating back to their ‘Hilltop’ campaign back in 1971, which featured the hit song ...

Highlight of the Case

The case study narrates about the marketing progress that Coca-Cola has entrenched since inception to date. Principally; this giant multinational company hit an iconic state after undergoing several global marketing trials, with each episode generating challenges and opportunities. Based on this case, the first recorded incident of Coke’s prosperity was marked by the contract awarded by the American government to supply coke products during the Second World War. Because of this contract, the company gained experience of the international markets, and for the first time installed 63 bottling brands. For the entire operational period before 1980, Coke had ...

Marketing Plan for Coca Cola plus protein

INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...

Organizational Ecology

Reports on February 9th this year show that the Coke Company managed to overshadow the Wall Street’s anticipation by reporting substantial profits which were attributable to the higher prices of its products. Revenue in the quarter of the financial year ending December decreased to $10 billion, which was 8 percent drop. At the same period in the previous quarter, the company recorded $10.9 billion. Somer (2010) says that “These figures exceeded the anticipation of the analysts. Equivalently, the profit went up to $1.24 billion traded at 28 cents per share, up from $770 million trading at 17 cents ...

Answers to Questions

1. What is Economic Value Added (EVA) and what are the advantages and disadvantages of using EVA as a measure of a company’s performance?

The basis for the financial performance measurement tool called Economic Value Added (EVA) is that any capital brought into a company must create value for its shareholders. Very simply put, if the after-tax net operating profit of a company (or NOPAT), less the capital used to generate that profit is positive or greater than zero, then the company has generated true economic profit for its investors. In mathematical terms, this relationship is shown as:

Economic Value Added = NOPAT – ...

Management

Abstract
Companies have come to realize that Human Resource is key element to remaining competitive in the global advance and market towards their goals. Human Resource in Coca Cola Company is facing challenges of fighting racial discrimination in United States. . The issues that Coca-Cola is facing in relation to human resource are critical and more so threaten its survival. The paper discusses racial discrimination in the Coca-Cola Company. The paper analyzes the case study of Coca-Cola Company that dwells on racial discrimination. The recommendations to the problem are also highlighted at the end of the paper.

Summary

The lawsuit, ...

What are the key problems that Gupta should focus on in short and long term?

According to Gupta, the old saying of “out of sight out of mind” applies to the Indians approach products usage. So in the short term the company should draw such measures to attract the public. While, in long term, the standard should also be increased to handle the competition that is faced. Large numbers of multinationals have lost their products due to the low quality
How well prepared was coke India to deal with the CSE’s allegations. Give example to support your answer.
Who are the key constituents? What do you recommend based on the study ...

3 August 3, 2016

The Coca-Cola Company has a long history of innovation and development. The company was founded in 1886 by a recipe concoction created by pharmacist John S. Pemberton (Coca-Cola, n.d.). The beverage enjoyed moderate success until Pemberton passed away, and several businessmen worked to ensure the trademark drink would become a world famous flavor. In the early 1900s the product expanded rapidly from its roots in the southeastern United States across the country, and the cause of all of this growth can be traced back to successful leadership in terms of management and innovation. The purpose ...

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Intensity of Each Industry Force

Bargaining power of buyers is low to medium because not only consumers have various alternatives in the CSD industry to select from but both the Pepsi and Coke offered multiple offerings to beverage lovers.
The power of suppliers is very high in the cola industry. The number of soft drink bottlers in the United States has greatly reduced from two thousand in 1970 to three hundred by the end of the year 2009. The industry is still dominated by Pepsi and Coca-Cola. These bottlers helped the national beverage brands secure shelf spaces and customer attention. Since there ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Coca Cola targets every potential customer who is thirsty. The company targets all age groups but the most potential is the age group from 18-25 years. This group covers more than 40% of the total age segments. The major segments basically include people who drink Coke daily ...

The Coca Cola Company is one of the biggest beverage companies in the world and a global business enterprise valued at 70 billion dollars. It was launched in May 1986 by then Dr. John S in Atlanta Georgia, Pemberton. It's the biggest manufacturer, marketer and distributor of non-alcoholic beverages commonly known as in the world producing close to 500 different beverage brands “Coke”. It is the leading seller of common soft drinks, Coca Cola Vanilla and Coca Cola Strawberry to name a few. Introduction of New Coke in the 1980s was a big stride made by the company. As one of the ...

The article begins by noting that Coca-Cola is the world leader in the soft drinks industry with Coca-Cola, Diet Coke and Sprite as some of its leading brands. It has a presence in over 200 countries through its associate bottling companies. According to Mr. Kent, the Chief Executive Officer (CEO), Coke’s strategic vision is encapsulated in the close relationship between Coca-Cola, its bottling associates and host communities by way of Coke’s Corporate Social Responsibility activities that target communities and the environment. Moreover, the company’s manifest for growth targets reinvigoration and inspiration of employees towards growth and development ...

Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India

These multinational corporations (MNCs) are obliged to observe certain social aspects of the communities in which they operate. In India for instance, such responsibility majorly lies in the conservation of water as a major resource in any economy. Indians have spiritual attachments to water and this should be observed by these MNCs.
The companies also have a responsibility of reinforcing their interactions with stakeholders in the Indian economy. They needed to incorporate the Indians in their management and certain decision-making processes.

Have these MNCs ignored these responsibilities?

These companies have not ignored these social responsibilities. Coke for example, faces a major challenge in its usage of water. ...

Answer 1

Yes, I use YouTube. My favorite content on YouTube would be any funny video. Each day numerous funny videos are uploaded on YouTube across the globe. The videos are rejuvenating and are a source of instant entertainment.

Apart from YouTube the other video site that I use is Metacafe. There are around 40 million unique viewers every week on Metacafe. Unlike YouTube, this site does not allow duplicate videos to be uploaded. Another advantage of Metacafe is that if your video gets popular you get paid for it!

Answer 2

YouTube is undoubtedly the most preferred social media platform to post ...

SECTION I

1. Review the critical external and internal environmental factors that have strategic implications in the future for Pepsi.
The implications indicate that changes in demographic tastes, and the need to improve economies of scale have forced Pepsi into scrambling to recover dominance of market share. This is demonstrated by job cuts, revving up marketing, and China R&D plant. Integration of stevia-sweetened products reflect consumer tastes for less artificial beverages. These changes for Pepsi between 2012 and 2014, give them a better chance to continue its market share – to some degree – given the factor that the diversity of its product ...

Question one

Elcogas is an entire financing project that is expected to become limited after the construction stage. In this project, the lenders such as banks needed a guarantee from the guarantors because the gasification of coal technology was being applied for the first time in a power plant. Additionally, the lenders also wanted a change of law to protect them against the variations in the way the state determines the tariffs of electricity. Regarding the financial arrangements, the project had 35 lenders that include large and small banks in Spain, France, Germany, and the United Kingdom (Elcogas Case Study, 2016). ...

Brazilian and Indian Marketing of Condoms

The Brazilian and Indian governments use a strategic targeted approach to market the prevention of aids and encourage the use of condoms. The Brazilian government distributed over 250 million condoms to raise awareness about the treatment and prevention of AIDS. The country’s Aids Awareness program targets the country’s high risk areas. In Brazil married women have become increasingly infected with the disease, in response the government has begun promoting female condoms. While in India barber shops have become the medium of the government’s condom distribution and Aids awareness programming. The country’s strict cultural practices create ...

Introduction

The case presented brings to forefront the issues relating to the biases and differences based on race, gender and culture. The case specifically highlights the one time where Coca Cola had to pay a humongous sum of $192.5 million to Linda Ingram and three other African American former employees of the company in a case filed against the company on the grounds of racial discrimination. According to these plaintiffs, the top officials of the company Coca Cola would continually abuse them by way of name-calling, even hindering their career growth. This particular case brought to light one of the ...

Introduction

The Coca Cola Company’s flagship brand is valued highly in the international markets and well recognized too. In 2013, the multinational company commanded a 42.2% market share in the international non-alcoholic beverages industry (The Coca-Cola Company 2016). It has however been experiencing strong headwinds in the past ten or so years resulting from falling sales revenues and figures as more of the world’s populace sought to indulge in healthier lifestyles. Such dynamics in the international market compelled the Coca Cola Company to formulate novel long term objectives. Some of the objectives set forth included doubling revenues by ...

Ingredient Branding: The Food Industry

Ingredient branding has thrived as an accepted marketing concept since the late 1980s. Ingredient branding provides a potential for successful brand management, as well as increased sales for companies. This is because a customer will pay more attention to a product if he or she knows and comprehends the features, functions and benefits of an ingredient contained in the product. Ingredient branding is defined as a special case of co-branding which creates brand equity for components, parts or materials contained in other branded products. According to Baumgarten (2007), ingredient branding has not achieved much usage in the food industry but there are a number ...

Upon watching 50 advertisements late in the evening last night, I noticed several similarities, and I categorized the patterns into five groups. The firstare cars. The second arethe animals, and the third is family. Next are the visual ads and the last are the sexy ads. These are based on the image and identification stages of decoding advertisements.
The first object, cars, is quite evident in its use. The ads are basically selling car brands. Thus, the ad frames are mainly composed of the car brand swiftly running on long-winded highways and the surroundings becoming blurry (“Hyundai Elantra ...

Coke and Pepsi in 2006

The two companies, Pepsi-Cola and Coca-Cola are faced with a strategic problem of reversing the fortunes of a stagnating carbonated soft drinks (CSD) market both in the United States and internationally and fighting off intense competition in making inroads into the emerging markets for non carbonated beverages both in the United States and internationally while at the same time maintaining a good and rewarding working relationships with bottlers and distributors of the companies’ products.
The market for carbonated soft drinks, which has been the core product for both companies has leveled off to a growth of about 1% per annum between 1998 ...