It can be concluded that the theoretical context of the campaign can be challenged on numerous grounds. The most obvious is the fact that most of the positions (catering) in Mc. Donald could not be compared to other positions of specialization that offer higher wages and career growth. Hence, any contextual comparison to other positions of industry or positions of other industries could not be conducted on the grounds of Equity theory. Furthermore, the conception of relating the wage raise with business revenue and growth does not justify the claim, as well. This is because of the fact that most of the outlet’s of the brand (about 80%) are franchised and the calculation of revenue from the standard formula for calculating the wage does not imply here .
Precisely, it can be concluded that although the “Fight for $15” campaign have fetched too far, yet’ the grounds of vowing the fight for a wage raise needs reevaluation.
Nevertheless, the response of the company is also essential to retain the motivation of the workers. Thus, in order to draft the response strategy, the relevance of Mc. Donald case can be justified with equity theory when evaluated from the perspective of psychological inequity. That is, the inequity from the context of perception only rather than actual inequity. The referred psychological inequity can be treated with measures prescribed by literary readings. These include better communication, slight raise in wage and reducing the work load. However, the solution proposed in the presented paper adds to the scholarly remedies. The offered solution strains over cultivation of awareness of the realities amongst the workers. It suggests to establish an industry wise comparison of career specifications to turn the expectations of workers towards reality. It further opt for the development of relational psychological contract with employees to retain their loyalty. Thus, the offered proposition focuses on efforts to strategically educate workers with the trends of fast food industry, to lower the expectations of the workers realistically and to bring sustainable benefit to the organization.
Davidson, Kaja Whitehouse and Paul. "McDonald's raises pay for 90,000 workers." US Today 1 Apr 2015. Print.
Dorfman, Jeffery. "Living Wage Advocates Need To Understand Most McDonald's Are Small Businesses." Forbes 24 April 2014. Print.