Allegiance Literature Reviews Samples For Students

Literature Review: How to Build Salesperson’s Loyalty for the 787 Dreamliner

According to the Canadian Professional Sales Association (2012), building salesperson's loyalty requires one to understand his or her salespersons. The primary qualities that a manager needs to understand in salespersons include empathy, responsibility, optimism, ego-drive, and focus. It is by understanding the above qualities that a manager will be able to know the ability of a sales person to react accurately to the behavior and emotions of customers. Additionally, the manager will be able to know the ability of a sales person to identify other people's feelings and frustrations, listening skills, curiosity, and the establishment of good rapport.
Palmatier, Scheer, & Steenkamp (2007), ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

LITERATURE REVIEW

Literature review
When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009).
...

Importance of Hotel Attributes Contributing to International Travelers’ Satisfaction in Singapore Luxury Hotel Industry- Literature Review

Importance of Hotel Attributes Contributing to International Travelers’ Satisfaction in Singapore Luxury Hotel Industry- Literature Review

Introduction

International travelers visit different countries on business, leisure or personal purposes. These travelers are diverse in their demographic characteristics, spending patterns and preference for accommodation while travelling abroad. As travelers “what people really desire are not products, but satisfying experiences” (Abbott, 1955 cited in Palmer, 2010). Luxury hotels have embraced the idea of creating unique, valuable and unforgettable experiences so that they get repeat and loyal customers on a continuous basis. Morrison & Crane (2007) rightly emphasize that contemporary consumers no longer simply buy products ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction
The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

Introduction

There are numerous non-profit donors in the United States of America. The country’s non-profit sector accounts for a better part of the country’s gross domestic product. As well, it employs a good number of the USA’s workforce. The non-profit sector is exceedingly competitive, and many organizations constantly work to attract grant funding, donors, media attention, employees and volunteers.

Just like non-profit organizations, for profit organizations derive a lot of benefits as a result of creating a long lasting relationship with the organization’s supporters (Weir and Hibbert, 2000). Gaffney (1996) demonstrates that an organization not only becomes profitable in terms of ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction
Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience.
The marketing specialists are always in constant search of ...

The Samurai Ethics: A Paradigm for Corporate Behavior by Shinya Fujimura

In this article, Fujimura advocates for the adoption of the samurai moral and ethical values into the corporate world. The author suggests that the integration of these values by corporate and businesses in wealthy countries such as the US and the UK would aid them in dealing with economic vicissitudes. Apparently, the ancient Japanese samurai culture exemplifies the importance of a society that is driven by loyalty, benevolence, and duty.
Fujimura studied for his master degree in public administration at Harvard University’s John F. Kennedy School of Government where he focused on social change (Fujimura 212). Fujimura also ...

Literature Review

Introduction
Employee turnover can be defined as the rotation of individuals around the labor market, between jobs, organizations, and careers. Besides, it is the amount of movement of workers in and out of a company, normally occur in terms of the employee turnover rate (Ronra & Chaisawat, 2010). Employees may involuntarily leave the company as a result of discharge or layoff, or voluntarily because of retirement or resignation. In most cases, voluntary turnover takes place when a worker feels dissatisfaction with his current job and has attractive alternatives in other companies.
Employee turnover and retention have always been key issues ...

Literature Review

Overview
The research question is essential for any study; as it will enable the researcher to focus on a particular subject to do research. The research question for this study is the effect of direct communication between the CEO and the employees when it comes to Job satisfaction. The question allows the researcher to focus on the concept of job satisfaction, internal communication the roles of both the CEO and the employees, and the factors that influence communication enhancement.
Internal communication is the frequency of interaction between the upper level of management and the lower level of management (Bloom, ...

[Class Title]

Literature Review
It is quite obvious that the relationship between Turkey and Russia as well as their national interest in Syria came into the limelight when both countries went on a serious crisis after the downing of a Russian plane by Turkey on November 24, 2015 (Özlük 1). But prior to this incident, scholars have already been studying the national interest of Turkey and Russia towards Syria and how this national interest impacts the bilateral relationship between the two nations. In order to provide a deeper understanding of the national interest of Russia and Turkey in ...

perceived value

Literature Review

Concept of Perceived Value
Hajj is known as the annual pilgrimage to Makah performed by various religious followers of the Muslim religions all over the world. Hajjj is considered as one of the largest annual events in the planet and managing such an event as a very tedious endeavour (Osman & Shaout, 2014, p.25). In order to make such events to be as pleasant, safe and rewarding as possible for the participants, the governments of countries where such mega events take place are required to invest a substantial amount of national resources. Most of the participants are Muslims ...

Literature Review: Cosmetic Brands

Literature Review

Ireland has one of the leading and the best cosmetics. For example most of the skincare brands come from Ireland. It provides a good platform for analyzing women’s perception regarding cosmetic brands. In the bid of doing this it takes an exercise of review literatures providing information regarding interest women have on cosmetic brands, their positive and negative experience and their opinion regarding how brand deals with them.

Why women are interested in the cosmetics brand

Sondor et al (2007, 89) asserts that women are interested in the brand because they want a product which will not affect them but one which has been ...

Increased Competition

Abstract
Special events occur for a number of purposes such as celebrations, commemorations, education and promotion purposes. Event planning enables the clients to engage with their audience fully through the creation of design as well as memorable live events as individuals often lack the necessary expertise and time of planning events themselves. The special event planning industry over the last two decades has grown enormously, and the job market in the sector is on the uptick. This industry has played a great role in the human society as it has existed to be of influence in the hospitality and tourism ...

Branding is a phenomenon that had its origins the ancient times at various parts of the world. An analysis of the literature of branding shows clearly, how branding is useful in conveying product information to its stakeholders, and how useful it is in attracting customer attention. Various researchers have investigated the benefits of branding both from a company’s perspective, and customers’ perspective (Keller, 1993). There exist myriad amount of papers that discuss how branding paves way for product differentiation, how a good branding strategy impacts customer perception, and how it influences customer willingness or preference to purchase a product when other products ...

2.0 Introduction
As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding.
2.1 Positioning Strategies for Luxury Brands
“Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Chapter 1

1.0. Introduction
The researcher followed a survey which was given out to the employees within magic care solutions care home. The researcher seeks to find out if the management within magic care is very effective. It was done through an analysis method which comprises of qualitative and quantitative. The analysis was built on primary data which was carried out through doing a questionnaire on effective leadership within magic care homes. The questionnaires were given out to staff within the care home. The results of the respondents was converted to qualitative data
Leadership styles can be different with all different ...

Literature Review

Corporate branding helps in making a positive image of the business and brands associated leading to the development of brand equity. Measures of brand equity can be done through loyalty measures, leadership measures, differentiation measures, awareness measures and market behaviour measures. In combination, these four measures contain the brand equity ten which determine the overall brand equity resulting from branding activities. The brand equity ten measures such as loyalty and price premium (loyalty measures); leadership and perceived quality (leadership measures); organizational associations, brand personality and perceived value (differentiation measures); brand awareness (awareness measure); and price and distribution indices and ...

What Hamlet Has Changed and What We Learn From Hamlet and Hamlet the Play by William Shakespeare

Information Hamlet Learns Concerning Events in Denmark
Hamlet learns about various events in Denmark and finds out more information concerning his family, friends, reality, and appearances, balancing thoughts, loyalty, polities, and love. The new information that Hamlet learns becomes essential in his life and influences his perception and conception about various aspects in life. Hamlet realizes that Denmark is filled with corruption and is on the verge of destruction. He finds out that ruthless scheming by many people starting with the palace, and royal treason troubles Denmark.

Family

Hamlet learns significant information concerning his family. First, he finds out ...

The concept of providing membership to the users and giving them additional benefits is very old. Many companies have tried it with great success. This concept is also being used in the airlines industry. One example of this trend is Jet Blue. The company gives “TrueBlue” points to its customers who have spent $1000 or more on flights during a year using the services of Jet Blue. The reward program allows the customers to continue accumulating the points and they can later redeem six points for one eligible dollar. They have also offered family pooling of points and the customers ...

St. Thomas Aquinas’ philosophy is that all living things have a soul; therefore, like humans, brute animals (i.e. non-human animals) possess a soul. The soul being referred to man should not be understood in the same sense that pertaining to animals.
The difference between the soul of brute animals and the soul of man is their subsistence. The soul of animals is not subsistent. It mainly pertains to sense, the subsistent form of which is the body. It drives the body and at the same time is affected by the body. Sensory capabilities, and thus the soul, of animals are ...

One thing that the gentry have, which the pirates don’t, is a strong sense of duty “to king, country, professional ethics, and moral principle.” Point out instances in Treasure Island where members of the gentry do their duty, even though it appears to handicap them in their conflict with the pirates. Does their devotion to duty in fact cost the gentry something, strategically? Or does it turn out to be an advantage over the undutiful pirates?
This is an interesting and complex question. There are moments, episodes in the novel, where the devotion to duty shown by the gentry ...

Capstone Project [Phase]

Computer and Information Science
Sharjah Higher Colleges of Technology
Literature Review
Introduction
The project aims to create a website for a restaurant that is yet to incorporate online applications into its functional operations. It is imperative for the restaurant to have a website for allowing customers to see all the foods and drinks on offer without necessarily going to the stores and also for allowing them to pay for their orders on online platforms using their credit cards. Additional advantages the ability to view pricing of varied items alongside the delivery times and pictures of the varied food items ...

Visitors’ Perception on Westminster London as a Sustainable, Responsible, and Environmental Friendly Destination

Referencesp.41
List of Figures
Figure 1. Findings from the questionnaires
Figure 2. Finding for three sections of sustainability, responsibility and environmental friendliness
Figure 1.1. Sustainability
Figure 1.2. Responsibility
Figure 1.3. Environmental friendliness
Abstract
Sustainable tourism is one of the rising trends in the tourism industry. More and more stakeholder groups are starting to realize the importance of their assets. One of the best ways to preserve tourist destinations (i.e. the assets) is to promote sustainable, responsible, and environmental friendly tourism management. Unfortunately, engaging in those kinds of practices and operations can be costly. Most tourism industry firms are still ...

MANAGEMENT

Literature Review
Literature on marketing suggested that it was years ago that organizations carried out their businesses in brick and mortar form and depended heavily on the door to door marketing to create and maintain a customer base. As technology continue to chip in, new avenues started to open for business marketing such as television, radios, telemarketing, emails, direct mail, print advertisement etc. Although the technology based marketing efforts have helped businesses make a huge amount of profits but now they are seen as intrusive or ineffective. Consequently, the customers all around the globe began to ignore the traditional ...

Introduction to the literature review

Working mothers have called for UAE companies to be more flexible. They want companies to establish flexitime, a system that allocates the number of hours a woman would work in a week. For a long period, Emirati mothers have always dedicated their child-rearing duties to their nannies. The flexitime is said to help women balance between home and work responsibilities. In situations where women are expected to work for longer hours, they are constrained to perform domestic roles. According to Khoori (2015), the new system guarantees job satisfaction and improved productivity in the workplace. There are numerous uncertainties associated ...

Ethics is the subject of particular importance for business organisation as well as for the whole social community. In modern era, in order to survive in challenging conditions of market economy, enterprise should implement ethics into all aspects of its functioning. The hypothesis which will be discussed within the research is that successful implementation of the ethics into the functioning of business organisation contributes significantly to the enhancement of the organisation’s performance. Numerous of researchers have presented studies devoted to the determining the importance of ethics to business organisations. In terms of this paper a set of different ...

Information Technology Management

Management Concepts and Models
IT portfolio management
IT portfolio management is the efficient management application to deal with the investments, activities and projects of the department of information technology (IT) in the enterprise. It is the application of all the IT resources including planned and current to provide a framework for the planning, analysis and execution of portfolio of IT in the organization (Casco-Arias et al 2012).

Business/IT alignment

Business-IT alignment is a vibrant condition in which the ability of the organization begins to use information technology (IT) for achieving the objectives and purposes of the business. It is the capability ...

The territory of the modern Romania in the middle ages was captured by the Slavs (VI century), Bulgarians and Hungarians in the IX century, the Mongol-Tatars in the XIII century. In the XIV century, the territory of present-day Romania was formed by two feudal principalities of Moldavia and Wallachia, which were conquered by the Ottoman Empire in the XVI century. In the XVI century, the Transylvanian principality was founded, which has left the Hungarian authorities and recognized the suzerainty of the Turkish sultan. In comparison with other Balkan territories, captured by the Ottomans, Moldavia, Wallachia, and Transylvania retained greater ...

Part 1 – Explication:

O: Mark but this flea, and mark in this,
How little that which thou deniest me is;
I: Mark here means “See” or “Look at”. In this line, the poet brings attention of the reader to an insignificant flea. He relates the small size of the flea to the thing that his beloved has denied him, without knowing that the thing she has denied to him is very little.

O: It suck'd me first, and now sucks thee,

And in this flea our two bloods mingled be.
I: He tells that the flea sucked, after sucking his blood, is now sucking hers. He is strangely ...

Literature Review

LITERATURE REVIEW
INTRODUCTION
Literature review involves a review of the secondary research literature to strengthen the theoretical concepts related to research and the insights provided by past researchers in the area. This section provides a detailed view of existing research literature on the topics related to the perceptions of employees on informal training practices and its possible impact on the job satisfaction. The literature review chapter develops the assessment of the information and research-based literature that was developed in the past that will guide the development of the research literature in the future. The section also provides a reference to ...

Abstract

Established in the year 1976, Acer is currently one among the top three most renowned PC brands in the international scene. Over the last four decades of the company’s existence, remarkable changes have taken place. Managing such change has posed quite a challenge for both the management and the other stakeholders – both external and internal. This paper is based on a critical review of change management in Acer; the Taiwan based PC Company that has emerged as one of the legendary organizations as far as strong management is, in the east. The first part of the paper is the introduction, which ...

There has been a proliferation of online business dealing with different products. Ranging from online books to items like vehicles, the online business is gaining pace over time. This is fuelled by the need for convenience by consumers. The ability to purchase something from the comfort of one’s home is very alluring. As such, it is important to unearth the place of online retail in various sectors around the globe. More precisely, the knowledge of the online fashion retail business in the United Kingdom is of importance. Therefore, this paper will highlight the place of online fashion retail in ...

Introduction

Reality TV shows such as American Idol and the Bachelorette are amongst the top rated shows which attract the youth. The reason of appeal maybe accredited to the satisfaction consumers achieve by watching these shows as they relate and identify with these depictions. Marketers often use advertisements during these shows (such as the Coke can in the American Idol show) to promote their brands on a channel being highly viewed by the consumers. People engage in different behaviors when they are about to purchase a product and their consumption behavior is often affected by the advertisements, promotional deals, price, the packaging ...

In Moliere's Tartuffe, the titular character is a rogueish, villainous cad who takes advantage of the kind but naive patriarch Orgon. Orgon as a character is difficult to defend; much of the play involves other characters attempting to wake him up to Tartuffe's blatant and transparent hypocrisy. However, Orgon continually excuses Tartuffe's behavior or does not believe his family members, choosing to buy into the con artist's charms. Some may see that Orgon is the hopeless, hapless pawn, the obstacle that gets in the way of stopping Tartuffe from taking complete advantage of the family; despite this naivete, Orgon has a great ...

Section 1: "From the Arizona Hills - A Fight That Won Friends"

1) In Chapter 1, Captain Carter runs into a scrape with Indians. How does this establish his sense of honor and old-fashioned values?
2) In Chapter 2, John Carter is magically whisked away to Mars without explanation. Is there a reason that the novel does not explain the reason for his passing to Mars, and is it important to the story to know why?
3) In Chapter 3, John Carter arrives on Mars and meets the Tharks. How does his interactions with them echo his earlier interactions with the Indians?
4) In Chapter 4, John Carter states that " ...

Ramayana is a mostly read ancient Indian epic that forms important Hindu norms that are followed up to date. Ramayana means the march (ayana) of Rama in search of human values. It contains 24,000 verses in seven books and 50 cantos. The Ramayana is part of Hindus sacred literature for it speaks about the meaning of life and how one should learn from it and it is used as a guideline by the Hindus. It is a story of friendship and adventure at the same time it is a psychological insight that has spiritual meaning and wisdom .The story tells us about ...

‘An Occurrence at Owl Creek Bridge” starts with Peyton Farquhar standing on bridge, with his hands tied behind his back and a noose around his neck. His execution is near and he diverts himself from reality and focuses on his imagination in which he is with his wife and children. Again he opens his eyes and sees driftwood in water below. Soon he imagines himself as the driftwood floating and escaping from water, away from his executioners and near his home. He finds his way home, travel throughout the day and when he is about to embrace his wife, the ...

Othello by William Shakespeare is a classic example of a Good vs. Evil story. Iago is the quintessential Evil where as Desdemona takes on the mantle of Good, pure and innocent. Caught in the battle between the two is Othello, who personifies the essence of a flawed human nature. It is up to the human to decide which side to take in the battle. Othello falls for the schemes of Iago and doubts Desdemona without just reason or cause. Hence, he is more responsible for killing Desdemona. Othello goes from a self-assured man who is successful and has the love of his wife ...