Essays on Keller

Strategic Warehouse Management MGT 496

Irina Weisblat

Introduction

Whenever a company is seeking to expand its operations and particularly to a foreign country, it is an important thing for such a company to ensure that it thoroughly considers all the possibilities it has for growth. In order to attain such operational efficiency, the company has to have a set of measures that it adopts to track the progress of its growth in the foreign market as quickly as possible in order to mitigate the losses that come from trying to adjust to the business environment of the host country. One such important measure is the ...

Product Introduction and the Market

Technology is developing at a rapid pace. These changes are influenced by the internal organizational strategies as well as an external environment that determines the evolution of consumer demand and expectations. Companies constantly seek for technology-driven solutions to operational excellence and enhanced customer experience (Porter, 2008). One of the most recent trends, driven by technological development are drones and the potential for these devices in the enhancement of customers' e-commerce experience. While academic and business literature outlines the polarization of the views on the use of delivery drones in the commercial market, the potential and attractiveness this service for ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

Aims and Objectives of the Experiment

The aim of this experiment is to study the separation of an extract of a non-prescription analgesic tablet containing acetylsalicylic acid (aspirin) and caffeine. The separation is achieved through a well-known process called liquid chromatography. The quantities of the aforementioned substances also need to be determined in the experiment (“High Performance Liquid Chromatography,” n.d.).

Theory and Principles

Chromatography is a technique used for the separation of the components, or solutes, in a mixture. The separation is based on the amounts of the relevant solute in the moving, or fluid, stream. There are two phases in chromatography, the mobile phase, and the stationary ...

Question One

Panera Bread's strategy is a focused market differentiation strategy that provides meals to consumers to a particular target group. The target group of the company comprises of suburban dwellers and workers. The market objective of Panera is to satisfy the needs and tastes of the consumers by offering its signature soups and sandwiches that rival those provided by other companies. The competitive advantage of Panera is to offer high-quality products that match those of the other players in the market. When dealing with food products, quality is a critical aspect and the company that provides better quality can not ...

BUSINESS STRATEGY – KEBAB-JI CASE STUDY

Introduction Kebab-Ji is the concept of healthy Lebanese cuisine quick casual restaurant. Different from fast-food due to more refined meal options and restaurant layout, this concept became very popularly among many consumers. Timely service and fresh ingredients are the key elements of the marketing strategy, chosen by the management. The purpose of this study is to analyses the operations of the restaurants, its mission and vision and other aspects, which affect the effectiveness of the operations from the Supply Chain (SCM) standpoint.

A variety of dishes and ingredients underpin the authenticity of the Lebanese cuisine. Moreover, the company places ...

The Proposal

The purpose of this document is to present a business idea for the development of the Virtual Learning Space (VLS) for the online streaming industry. More specifically, this media product will present an interface and the category of short interactive videos, targeted at the development of specific skills, knowledge, and awareness among targeted population group. That said the product will consist of several twenty to thirty minutes’ videos, supported by the opportunity of interactive test and Q&A blog sessions. Importantly, the VLS will be licensed to only one online streaming provider, but “fed” by a variety of developers from ...

Abstract

The decision to invade and occupy Veracruz, Mexico in 1914 by the Americans was a serious mistake. This brought about the development of resentment by the Mexicans of America, as it came on the heels of the loss of Mexican territory to the United States. President Wilson’s decision was clearly an example of the meddling that was to be typical of the United States in order to promote its hegemony around the world. That the United States would go as far as making decisions on who would become the leader of states such as Mexico and other neighboring ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

It is worth mentioning that running a marketing campaign is not an easy task as many people may believe. It requires adequate planning and analysis (Keller, Parameswaran, & Jacob, 2011). The project requires careful management right from when the idea is created up to the time the campaign wraps up. Our project will, therefore, entail running a successful marketing campaign. For any company, marketing and advertising are inevitable endeavors as they allow a firm to compete favorably with other players within the same industry. However, some companies carry out marketing campaigns but end up failing to improve the status of ...

Abstract

One of the pressing matters of today’s society is definitely the importance of accommodation and inclusion of deaf-blind students into regular educational environment. Deaf-blindness means the combination of the hearing and visual impairment which leads to the loss of person’s communication skills, as well as different developmental and educational needs. The problem of modern world, concerning students with such disabilities, consists in the accepted truth that the majority of typical education classes fail to provide appropriate tools for the accommodation of deaf-blind children. The participation of deaf-blind students in general class activities is almost impossible, because of ...

Strategic Management Plan 3

Introduction The McDonald’s Company is mostly known for offering its regulars great fast-food choices as well as making excellent hamburgers. As a company that operates within a very competitive environment, it implements effective strategies to ensure that it maintains a competitive edge in the market. This report discusses some of the important elements that encapsulate the strategic management plan of the McDonald’s.

Strategy Implementation

The McDonalds as a business firm is very keen on the strategies that it uses to achieve its goals and objectives. This company has laid down specific long-term goals and objectives that need to be ...

Introduction

Contemporary organizations in the food industry, including food manufacturers, distributors and retailers are looking for the ways to incorporate sustainable processes and Corporate Social Responsibility (CSR) into the global and local supply chains. One of the critical elements of any operational activity is the logistics, which has a significant influence on the external urban and natural environment. Importantly, companies are becoming increasingly concerned with the negative impact of transport logistics and the levels of CO2 emissions in inbound and outbound logistics. This increasing awareness and focus of the companies on sustainable logistics practices is a result of the primarily ...

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Introduction

The case examines the project for construction of a Business School for the University of Exeter, which was completed on time and within the forecasted budget by 2011. The objectives of the University involved (1) delivering a world-class research and teaching facilities to the University, (2) satisfying the needs and expectations of the student during and after construction, (3) enhance the School's position in the international educational arena. The objectives of the project team, however, included a variety of more complex elements. The core goal of the project was to deliver the facility according to the University’s project, ...

Management

MANAGEMENT Executive Summary NIVEA is the initial label and most significant line of Beiersdorf, a derma care organization that was started in Germany. Beiersdorf’s common aim is to become the leading care label in the product categories and market. The agency plans to attain such goals by utilizing NIVEA as a star line strategically. NIVEA's communication purpose is to reinforce its brand as the leading derma care line and to update its brand image (Keller, 2008, p. 6). Lately, the organization has declared Blue agenda the label compass, which concentrates on reinforcing the NIVEA line. Nevertheless, the firm ...

Key issue / Introduction

The Department of Homeland Security was created in 2002 to protect the homeland security of the United States. Cybersecurity is a goal of the department and involves the protection against the unauthorized or illegal use of electronic information or data. It involves the protection of computers, networks, data and programs. Cybersecurity involves a number of factors. Those will malicious intentions can have operated from any place in the world. Cyberspace and systems that are physical have strong linkages. Vulnerabilities to cyberspace are difficult to reduce. Those who invade and attack cyberspace are difficult to identify due to the complexity ...

Introduction

Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.

Background

There is a strong opinion among the marketing professionals that the importance of eco-labelling is gradually, but steadily growing. Thus, several studies confirmed the assumption that traditional methods ...

Abstract

The word brand is actually derived from an old Norse word brandr which meant “to burn”. The main purpose behind this was to help owners identify their animals from those of the competitors by marking them specifically. The basic idea behind brand still remains the same i.e. to help differentiate a product or service from that of the competition by creating a set of unique associations with the brand. For example- the Indian brand Tata is associated with reliability whereas the brand 3M is associated with innovations and new product developments. Every brand is identified by its unique design, ...

<<Author>> <<Date>> Apple is a global corporation which is well known for its practices in sustainability and ethical behavior. However, this reputation was not built easily. Apple had to invent and re-invent their supplier conduct and sustainability practices over the years to gain this reputation. Today, Apple’s Supplier Code of Conduct ensures that all suppliers create working conditions which are safe, respect workers and care for the environment (Apple, 2016). Their strict practices ensure that suppliers obey the rules, even if it is above local laws. Apple has a Supplier Responsibility Standards ...

MARKETING MANAGEMENT

The NIVEA label is among the most acknowledged beauty and skin care lines in the sphere. Nivea jelly was first initiated in 1991, and its brand now expands to 14 international commodities, which range from facial moisturizers to sun care, shower products, and deodorants. In 1980, Beiersdorf, an international firm that possesses Nivea initiated its NIVEA FOR MEN variety globally, which broke the current base with its after crop balm product. It was the initial cream in the market without alcohol and could irritate the derma. It turned out to be extremely popular with customers (Hitt, Ireland & Hoskissson, 2007, ...

Film Studies Portfolio

Xavier Dolan’s “Laurence Anyways” Film Review

An extremely ambitious project from a very young director, Xavier Dolan, the romantic drama “Laurence Anyways” follows the love story between Fred (Suzanne Clement) and Laurence (Melvin Poupad). Ironically, although they both have masculine names, Fred and Laurence are women. A transgender who had lived as a man, Laurence comes out with the revelation that he has always felt as a woman inside, and continuing his fake male life would kill him. The filmmaker situates this unique love story in the 1990s, a time when transsexuality was still considered an illness, and ...

The goal of this essay is to compare the two opinions of people, both influential and respected in the period of the World War II in the United States, Henry Luce, the well-known publisher, and Justice Robert H. Jackson. Before the two documents are compared it is needed to state that the historical context, the WWII, must be taken into consideration in the examination of these opinions. What is common in two opinions is the perception of the United States as a great nation with its strong understanding of democracy and corresponding rights and liberties the democratic culture is ...

Abstract and Description

Atlantic Cooling Services & Technologies is a US-based company providing full-stack cooling services for the businesses and individuals. With more than 30 years in business, the company is one of the vastly experienced players on the United States cooling market, providing a unique fusion of rich experience and the most state-of-the-art developments in cooling technology. The company positions itself as a ‘one-stop’ solutions provider for its customers, i.e. it provides all services required for constructing, maintaining and demolishing a cooling tower or a water tank. The expertise domains of the company includes customized design and construction of the cooling towers ...

Marketing metrics are those measures and parameter that make a quantitative assessment for measuring, comparing, monitoring, analyzing, and tracking organizational marketing efforts with respect to production and performance. Marketing analysts use marketing metrics for comparing their performance with different companies despite the variation between their business size and nature. Marketing metrics play a crucial role in facilitating an organization in order to measure its performance against its predefined organizational goals. Although there are an extensive array of marketing metrics available, but Mitch-Mil has decided to use the following metric in the relative marketing categories with respect to their relatively ...

Strategic Messages to Different Stakeholders

Key message to executive: Introducing a new CEO Objectives: Issues: According to Koyne & Koyne (2007), the executive should know that the new CEO and managing partners are likely to reorganize the company through layoffs and dismiss top management. However, the top management can tell the new leaders that they want to help them achieve implement the changes. Porter, Lorsch &Nohria (2004) established that CEOs should focus on managing the organizational structure and not on daily operations. Additionally, the CEO at BrightStar should understand that his position does not give him the right to lead or a guarantee that the ...

Willie Mae GRAY, Plaintiff-Appellant,v.BUSCH ENTERTAINMENT CORPORATION, d/b/a Busch Gardens, TheOld Country, Defendant-Appellee.

Top Six (6) Facts:

Fact 1: On August 23, 1986, Willie Mae Gray and her two daughters, Ruth and Esther, went to Busch Gardens, an amusement park in Williamsburg, Virginia. Fact 2: While at the park, Mrs. Gray bordered a small train and she had an accident in which she fell off and injured herself. Fact 3: After the injury incident, the employees of Busch Gardens dispatched a first aid team to the site and called an ambulance. Fact 4: Mrs. Gray’s daughter, Ruth, went with her in the ...

Mission Statement

Strategic planning in an organization is an important management function. It seeks to define the evolution of an organization in order to make its structure and management more suitable to the market needs which ultimately help it achieve its objectives (Hill and Jones, 2008). Mission statements play a key role in the success of such strategic plans as it helps to communicate the purpose of the organization to employees and other stakeholders. An organization’s purpose as defined in the mission statement consists of the target market and the contribution a product will make to the society. By communicating ...

Administration Relationships

The relationships between the public policy-makers and the executors (civil servants) have attracted the attention of many scholars in the public administration, political science, public policy and law. The focus is on the relationship between the government, parliament, and the public service. However, the relationship between the federal bureaucracy and the elected policy-makers is crucial for the government functioning, its professional standards, as well as social credibility. Regardless of the perspective of the government being consistent, its texture, characteristics, operating principles and procedures vary from one public policy sector to another (Guess & Farnham, 2011, p. 315). This part focuses ...

Abstract

In India, cigarette packets will now be 85% covered with a message that comprises of 65% photograph and a 20% message highlighting the harmful affects of smoking and the fact that it can lead to cancer.( Porecha & Kutty, 2014) The cancer connect due to smoking has been proven beyond any doubt. Although, discussed only as an issue in an ethical marketing class, the fact remains that, ‘smoking kills’. The fact that tobacco companies pay so much in taxes cannot rule out the harmful affects of smoking. Smoking kills and governments cannot absolve themselves of any moral obligation wherein they ...

Doing a market analysis. PESTLE and TOWS analytical frameworks

Launching a successful business in any industry requires doing a market analysis. The latter refers to the process of studying the dynamics, attractiveness and trends of a particular industry of economy. Market analysis is an integral component of an industry analysis. In practice, the majority of all market analyses facilitate in strategic planning and tactical execution of the strategy, supply chain management, designing and implementing marketing strategies and identifying the most appropriate targeting and positioning schemes. This entry analyzes the most essential components of a market analysis and provides basic insights into how to carry out them in tourism ...

Introduction

Design firms are constantly in a continuous endeavor because of increased competitiveness that continuously threaten their existence. In particular, the luxury fashion industry may be difficult to manage because the sector is often characterized by customers who are quite particular about their needs. The research proposal will look into the luxury fashion brand sector and unravel the success tips that the design firms can employ in the course of their operation. Further, this proposal will seek to identify the areas where design companies may be going wrong and how they can address the issues to make positive returns. It ...

Introduction

Mattel, Inc. is a United States-based international toy manufacturer. By the amount of products sold and revenue accrued, the company remains the largest global toy producer. Starting from the late 1980th, the company has been regularly ranked in the Fortune 500 list, receiving multiple global accolades for operational, strategic and human resources excellence. The brand portfolio of the company includes such internationally recognized products as the Barbie, Fisher-Price, Monster High, Winx Club and many others (Mattel, 2015). Having operational presence in forty countries in the Americas, Europe, and Asia and selling its products to almost 150 countries, one of ...

Issue identification and root cause analysis:

Poor internal culture in the organization Poor brand identification in the market Understanding the CEO’s new vision for the organization Strategic effect of the communication plan: Support the strategic goals of BrightStar by improving brand perception and increasing market share Establish effective communication practices in the organization Strategic goals of the communication plan: Inform persuade obtain buy-in Improve communication between the company and the buyers Explain the impact of the merger on the buyers Establish a clear vision and mission Gain consensus from buyers on the new vision and strategy Reposition the company’s brand to increase market ...

Сompanies, which are selected for analysis: Google Inc. and Yahoo! Inc.

Google Inc.

The rapid development of Internet technologies has created conditions for more active development of the Internet a source of information. The most successful and largest project in the field of Internet search afterwards became the Internet giant Google - information search service in the world's largest global network. Сorporate culture of Google Inc. - one of the most successful in the world, characterized by its innovation and democratic. That is why this company for many years holds the first place in the list of employers, including those in ...

BUSINESS FUNCTIONS AND THEIR INTERACTIONS

Modern businesses in any type of industry vary in their size and scale of operations. When it comes to the analysis of the core business activities, respectively of whether the business has a global, international or national scale, the key responsibilities and functions can be divided into four critical areas: operations, marketing, accounting and finance and the Human Resource Management (HRM). The reality shows that even further break down and segmentation of tasks within these elements does not change the overall layout responsibilities in these areas. The purpose of this assignment is to look at some specific areas of ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

INTEL CORPORATION

Intel Corporation

Generic Strategy The generic strategy according to Porter refers to the details of interaction between product differentiation strategies, cost minimization, and Market focus strategies. It describes a company as one having multiple segments which can be targeted by the firm. According to the case study on Intel Corporation between 1968-2003, the generic strategy involves a number of ideologies. These Ideologies include, cost leadership, focus, and differentiation

Focus

For almost a decade, Intel corporation was a leading company in the production of EPROM and DRAMS and was famously known for it. Nevertheless, due to the rapidly changing markets, Intel ...

Introduction

Real Estate business is very diverse and there are a large variety of ways to invest in real estate and deal with the business relationships in this area. The simple definition of the business area outlines the relationships between Business-to-business (B2B) and Business-to-Consumer (B2C) market, which involves lease, purchase and other types of deals with land and properties.

Market Specificity

It is important to note that the real estate segment also deals with natural resources, such as water, crops, and minerals. With that in mind, professionals, involved in the activities in real estate segment include, buying, selling, renting property and land, ...

Introduction

Globalization of economies and the strengthening of political and economic relationships in the European Union have had the significant influence on the development of retail industry in the country. The fashion industry is highly dependent on the social and economic trends. With increased mobility of individuals and the digitalization of the markets, companies are obliged to look or ways to further enhance their brand and become more responsive to increasingly dynamic fashion market and consumers, who are more demanding with regards to the short lifecycle of the products today, than ten and even five years ago. Moreover, competition on ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016). KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

Overview

Successful development of products is an important cornerstone for the success of any firm. Thus, there exist significant incentives for the firms to introduce new and viable products to markets. Also, the payoff regarding financial success can help enhance a firm’s profitability and growth that is not achievable with existing services and products that could be nearing the maturity stage in their cycle. Finally, development of new products can be a source of important economies of scale for a firm (Rajiv and Naresh, 2008). In that view, Apple considers extending its product line and seeks to conduct a ...

In any organization, the relationship between the employer and employee plays a critical role in determining the effectiveness of the firm. A good relationship is characterized by flexibility and a sense of responsibility in the organization. Advanced technology has made it possible for firms to virtually monitor the operations of the stakeholders. Some firms offer employees with electronic devices such as tablets and phones through which they can share files from a remote location. Through this, the firms are able to track the conversations that are made through the network system of the company since it is usually linked ...

Marketing Mix

Product positioning The Silk Almond milk positioning is based on the benefits, ingredients and size. It is meant to offer more calcium than the dairy milk in addition to being an excellent vitamin E source. Further, it has low calories with 60 per serving, no saturated fat or cholesterol, no added artificial flavors, colors, free of soy, dairy, casein, egg, lactose, gluten and MSG. Finally, it is also non-GMO verified. In that view, it is meant to address the consumers’ health concerns (Silk, 2016). Regarding the ingredients, the original silk almond is rich in almonds and filtered water, Sea ...

Introduction

Brief profile of the video case The Video Cola War is a documentary about the competition between the two key competitors in the carbonated drinks market. In that respect, it provides an overview of the Cola industry and explains how Coca-Cola and Pepsi have been competing.

Description of the organizations’ position

Coca-Cola and Pepsi are the leading competitors in the carbonated drinks market accounting for about 75% of the market share. In 2004, Coca Cola’s pretax profit was about 9% of its sales (Nils, 2015).

Portfolio objective

Considering the video’s content, this report presents an analysis of the two companies’ strategies and the Cola ...

Introduction

Effective marketing strategy is necessary for ensuring that a new product or service is well communicated to the target segment. With that, this report presents a summary of a marketing strategy for a walk in clinic. The report describes the product, the consumers, the impact of outside agencies and regulators, anticipation of the changing market and the importance of the marketing strategy.

Marketing strategy

Product Information Service Description The proposed service is a walk in clinic focusing on the urgent care services such as laboratory testing, sutures, x-rays and removal of foreign bodies. The Clinic will be based in New York ...

Introduction

Business growth requires the adoption of various corporate levels strategies such as diversification into new markets. With that, it is necessary to identify the most suitable market regarding market demand and policies. That is because the country’s productivity determines the living standards, hence, the demand while policies determine ease of doing business and the productivity level. In that view, this report presents a recommendation and analysis of the most suitable country for Apple to expand to for its iPhone brand. To achieve the objective, the report presents a summary of the country of choice followed by an overview ...

Modern Corporation and Chief Cultural Officer

Globalization, technological advancements, and other factors have influenced the development of the businesses and determined the direction in which the international business, economic and political environments evolved over the past decades. International mobility and diversification in all aspects of our life is the key element of globalization. One can argue that globalization is a powerful force that is driving the world to converge similarity and even commonality. The reality shows that increased access to technology, improved infrastructures and wide access to information drive individual interests and explain the eager of people in urban as well as rural environments for ...

Obtain the hourly data set of weather observables.

Temperature data: Data taken from Government of Canada (2016) The temperature on May 4th was highest at 15:00 and lowest at 06:00. The timings of these values are very similar to the plot given in the textbook example, which suggests that the minimum daily temperature occurs at 06:00 and the maximum is at 18:00. The highest temperature in the current data occurs slightly earlier, which may be due to the fact that Alberta was observing DST (Botkin & Keller, 2011).

UV Index data

The minimum UV index values are expected to occur during the hours of darkness, approximately between 20:00 and 04:00 on ...

The anthropocentric approach to the environmental ethics is one of the main approaches as it touches on a significant part of the relationship between human beings and nature. This approach is the idea that humans are the most valued in the universe and take the central role. In other words, human beings have the power and dominion over other living things in the universe, including plants and animals. The approach gets its roots mainly from the Bible and science. In the Bible, God is said to have given humans the power to look after the creation. Scientists view human ...

Media Idea

Media Idea: "The road less traveled." The primary goal of our media idea is to make the consumers associate the drink with their different unique event experiences. This is why we will conduct the official launch during the Vivid event which offers a myriad of travel and entertainment options such as immersive projections and light installations as well as performances from international artists. Our product offers a broad range of flavors that will cater for the different customer preferences all year round. We will work with various event organizers all year round to focus on creating and delivering memorable ...

The United States has the highest prison population in the world while having only 5 percent of the world’s population (Liptak, 2008). While most of the people who are incarcerated are in the prison system because of non-violent or drug related offenses. With most of these consisting of Hispanic and African American people from lower income areas. This disproportion is caused mainly because of the lack of equal access to education. Four in every ten prisoners returns to jail within three years of being released “a collective rate that has remained largely unchanged in years, despite huge increases ...

Contemporary Marketing Issues

Executive summary Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

Since the industrial revolution – an era known for the peak of coal combustion to supply the energy requirements of mechanically evolving world – humankind has been relying on fossil fuels for the majority of energy. However, although the fossil fuel production is at the point of exhaustion, the world, in general, still is experiencing energy shortages, which is almost always associated with high energy prices (Pimentel 1). Furthermore, environmentalists advocate for cleaner energy source, such as the renewable energy sources, as an alternative to fossil fuel due to the fact that the fossil fuel itself, as well as the production ...

In a globalized world, it seems as though culture shock is inevitable. Essentially, people “encounter culture shock whenever they uproot themselves from a familiar setting and move to an unfamiliar one,” (Ting-Toomey & Chung, 2011, p. 93). With millions of people traveling as tourists, finding work in other countries, and students studying outside of their homeland, culture shock is an experience that will ultimately affect so many. For some scholars, what it really boils down to is how a person handles their culture shock, and how their reaction to culture shock will affect their ability to adapt to a new ...

Branding Strategy

The brand name for the company will be “Texas Vegetable Trans-Mobile Stand”. This name has been chosen to encompass the geographical area where the business will operate and the services it will provide. The business will operate within the Northern Texas and the surrounding regions which can easily be accessed. The services will be to provide door to door delivery of vegetable products; hence by using the brand “Texas Vegetable Trans-Mobile Stand”, the prospective customer will be able to predict the products provided by the company and the geographical area within which it will operate (Keller, Parameswaran, & Jacob, 2011). ...

Target Corporation: Internal and External Environments

Introduction Target Corporation is one of the leading retail companies in the United States. With a nationwide footprint that includes 1,790 stores, the company has been recognized as one of the top ten global retail brands (MarketLine, 2016). Although the company recognized an increase in sales for the 2015 fiscal year, Target did experience a decline in operating and net profits (MarketLine, 2016). In the past, Target has been able to differentiate itself by offering product lines that emphasize value. Target’s product lines have offered its consumers products that are slightly upscale for a discount chain, but ...

Introduction - An Overview of the Sector

Contemporary business environment and the retail sector specifically have changed dramatically over the past decades. These changes are driven by a number of micro and macro factors, such as the impact of stakeholder attitude, competitive environment, geographic and political influences and other elements of external environment It is evident that consumers preferences and expectations evolve, based on the changes in their lifestyle, globalization and access to technology. The retail market is highly oligopolistic and it will be explained further in this report. This profile of the industry places several pressures, which are not as significant in other sectors, where ...

Kentucky Fried Chicken is one of most successful fast food related restaurant in the world. The restaurant was founded in 1930, and its headquarters is located in Louisville, in the region known as Kentucky in the U.S. The KFC runs a chain of fast food restaurants around the globe. It usually specializes in the provision of the fried chicken to its target customers. The KFC has successfully employed branding strategy to its advantage over the years. KFC as a fast food chain restaurant, employs a branding strategy that aims at portraying its fried chicken as the best in the ...

Reasons for Project Failure

A project is considered to have failed if it fails to deliver what was required according to its expectations. Whenever a project does not deliver to cost, to quality, and on timely basis, it can be considered to have failed to attain its targets. Project failure can be described in different ways, such as the judgement of the stakeholders on project failure, failure to meet the set delivery plan, failure to meet the set duration for project completion, failure to meet the financial forecasts, and failure to meet the set minimum return of investment. The main causes of project ...