Essays on Product Lines

Recommendation I: Innovative Promotion Strategy

It is evident that Snapple drink was misinterpreted by the Quaker management, once the decision to turn it from “fashion” to “lifestyle” brand was taken on the top management. While the sales of the Snapple soft drinks fell as consumers felt betrayed and believed that the natural and family brand was “sold out”, people still feel good about the old Snapple experience, based on the following values:

Fun drink with informal and natural proposition;

Sensual experience with high variety, imaginary and special flavors; Taste experience, created by packaging of the drinks; Unique drinks, which is differentiated from traditional Coke-style sparkling drink as well as simple water; ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

The industry for this research will be the telecommunications sector. The industry has consistently been at the center of innovation and growth and has also culminated in the disruption of other industries. Its key elements encompass mobile devices, as well as, broadband connectivity that has also been regarded as important fabrics of the current society which is the information age. The sector has been instrumental in promoting the momentum for other notable technological trends such as video streaming and mobile payments. In this regard, the publicly traded corporation in the telecommunication industry that will be subject to this discussion ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

SWOT analysis

Internal strengths Low start-up costs due to the presence of equipment and the opportunity to utilize family labour Continuing family tradition is a positive trait for differentiation and building up the company’s image in the eyes of customers

The application of fruity fragnances, capable of attracting teenagers

Safe and natural ingredients as a key differentiation trait Internal weaknesses Limited ability to introduce full product lines due to the size of the business and the lack of experience Limited awareness about the modern scientific developments in the field of skin care and an inability to apply them External opportunities Focus on growth (e.g., licensing operations to another firm ...

Value Chain

The objective of analyzing Monster’s value chain is to make a product that will become popular to its customers, which includes not only the production segment but also marketing and distribution (Horngren and Data, 2015). This is because products will eventually need to be discontinued due to changing customer preferences and product innovation from competitors. This means that the company’s core operations and its products must continuously evolve and this could be done using the value chain analysis tool. For an energy drink company like Monster, one of its main goals is to continuously adapt to the ...

NIKE is a recognized brand all over the world, which can boast of quality goods as well as services. In order to sustain such success, the company commits itself to sustainable development as well as the maintenance of effective distribution channels (NIKE News, 2010). The retail model of NIKE is based on three major principles: selling goods to American and international wholesalers, direct-to-consumer (DTC) sales, and selling products to global divisions (Soni, 2014). In addition, e-commerce has become increasingly popular among NIKE’s partners and buyers. Therefore, the current paper addresses such topics as electronic, franchise, service-based and international ...

Introduction

For organizations to survive during their inception or throughout their life, it is vital to carry out an examination of their internal strengths and weaknesses as well as the external opportunities, threats, and trends. This is the epitome of SWOT analysis, and it enables businesses to determine their current position in the market they operate in and the trajectory to take the company in the future (Rauch et al., 2015). The knowledge of internal and external environments is vital in gauging whether a corporation will thrive or succumb to the competition by rival companies. This paper seeks to undertake ...

A History of Innovation

Tesla was founded in 2003 by engineers who wanted to capitalize on the growing market for electric vehicles (Tesla, 2016). Tesla was named after Nikolai Tesla, and the corporation uses several of his patents in the construction of its vehicles. Our major production was the Tesla Roadster, created in 2008. The Roadster could go from zero to sixty MPH in 3.7 seconds, making it one of the quickest vehicles on the market, let alone one of the fastest electric vehicles. The company would sell 2,400 of the Roadsters in total. In 2012, the company launched the Model S ...

1.1. The problem presented in the case was how the Chief Learning Officer (CLO) Tom Pederson, would transform the company by developing a strong company culture. Coming from a long history of struggles, employing talent of varying cultures to help get them thru the challenges they faced, the bank is now faced with the dilemma of how to merge these cultures to come up a with a unified organization. Pederson also had hesitations about the newly-implemented performance evaluation program, which is the first time employees are rated against the company’s vision and values. 1.2. As mentioned, one of ...

Ford Motor Company was founded and incorporated in 1903 by Henry Ford and is the second largest automaker in America with its headquarters in Dearborn, Michigan. Ford offers a wide variety of product lines to the various segments in the market. It product lines include; automobiles, buses, trucks, tractors, vehicle leasing, automotive part and financial services. Ford focuses on making great products by focusing on the quality i.e. from design, sales and service, safety, sustainability and innovation (Ford, 2016). My target ideal customer is a young family with young children or those that are newly married and are considering ...

In the modern world of business, strategic partners happen to be one of the major channels to success. Notably, many corporations are looking for strategic partners to either acquire or get acquired by them simply because of the synergy that comes with the merger and acquisition. In the world of technology, mergers and acquisitions are a common thing, especially for the newly establishing technology firms which get acquired by the legends in the industry. However, it is not common to hear of one tech giant acquiring another well-established firm. This was the case when Microsoft decided to take over ...

INTRODUCTION

Samsung as an innovative company maintains its leadership position in the TV market at global level. In 2014, it earned 1st position in relation to global TV market share (28.3%) across all product lines of flat-panel TV. In 2015, the company secured the leadership position by offering a range of innovative products like UHD, Curved and ultra-large-size TVs, and SUHD TV. The product (Samsung TV) is chosen because of the innovation the company has made in relation to the product. The company to increase the growth of the TV product lines as well as customer satisfaction collaborated with the ...

APPLICATION IN MARKETING - SAMSUNG

Abstract Samsung is listed in the Fortune 500 and is considered one of the most recognized brands on a global level in multiple categories. With Mobile devices leading the product category, Samsung has also been able to develop world class product lines, in Television and Audio and Video, Cameras, Information Technology, Home Appliances and Memory and Storage. Samsung products cater to a wide variety of consumer segment and this makes the company unique in terms of carving in a profitable business niche. Samsung’s aggressive strategy in the emerging market is a key way forward to maximize revenues and ...

Introduction

As the business world of today is highly influenced and driven by globalization pressures, it is imperative that organizations should manage their financial and non-financial resources efficiently and effectively for gaining competitive edge in their respective marketplaces. Equally important is that organizations, particularly manufacturing businesses, should consume their resources and activities wisely so that the costs should be controlled and revenue could be generated. Therefore, the primary focus of this research is to make an important discussion about Activity-Based Costing (ABC) considering different dimensions. Not only is the concept of Activity-Based Costing (ABC) illustrated based on literature review (gained ...

Leadership Styles at Blue Sky

The new CEO has proved his willingness to adopt a visionary, collaborative and transformational approach in his efforts to restore the competitiveness of Blue Sky. Unlike in the era of Max Blue when all decisions were made by him since he believed that as the owner, he had the final say on the actions to be taken, Willis has his focus on the need to involve everyone in decision making including the regional directors who were previously denied the opportunity to take part in the executive meetings. Hubres seems to be a visionary leader too considering the fact that ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

Target Corporation: Internal and External Environments

Introduction Target Corporation is one of the leading retail companies in the United States. With a nationwide footprint that includes 1,790 stores, the company has been recognized as one of the top ten global retail brands (MarketLine, 2016). Although the company recognized an increase in sales for the 2015 fiscal year, Target did experience a decline in operating and net profits (MarketLine, 2016). In the past, Target has been able to differentiate itself by offering product lines that emphasize value. Target’s product lines have offered its consumers products that are slightly upscale for a discount chain, but ...

Part 1: Interpret trends and market development

Analysis of trends and developments (3 marks) The international market is incredibly diverse; this provides business managers with untapped potential and a big range of profitable opportunities in the market. However, this diversity may make international marketing operations quite complicated, requiring the coordination of a variety of processes to be successful. In most cases, the basic marketing principles apply to all markets around the world. The difference is that you need to be able to apply those principles in environments that could be significantly different to what you are used to dealing with. Many of the issues international marketers ...

Introduction

Facial and body care market is extremely competitive for a variety of reasons. Companies in the segment are forced to look for innovative solutions and compete on price, as the demand of the target customer group and the lack of product differentiation drive more severe rivalry and bring the product life cycle to a minimum. ODF and Dove are the major competitors in the facial care market, private brands and such companies as L'oreal, Nivea, and RoC, however, builds on competition in many specific product lines.

Current Situation Analysis

Launched in June 2000, Olay Daily Facial (ODF) facial cleansing cloth was an ...

Executive Summary

In the year 2008, Boffi was considered to be among foremost companies of Italy in the production of the high-class kitchens with a combined turnover of around seventy-one million euros. Boffi Spa won the award in kitchen sector named "Compassod'Oro", which was a significant design award given by “Italian Industrial Design Association” to the companies and the products that eminent themselves for design philosophy and hard work. At the very beginning, Boffi was just a gigantic dream that emerged from a small laboratory; after seventy years of its foundation, product lines of Boffi were dispensed in more than sixty ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999). Coca-Cola chose early on, it ...

SWOT analysis refers to a method through which a company can determine their internal strengths and weaknesses. The company also gets the opportunity to discover their opportunities which they can exploit to ensure that the company prospers. They also discover the threats the company faces that can make it impossible for the company to achieve their set goals. The purpose of this write-up is to conduct a SWOT analysis for Samsung. The strengths, weaknesses, opportunities and threats that face the company will be analyzed and outlines. A conclusion on the way forward for the company will also be provided ...

Executive Summary

The objective of this assignment is the environmental analysis of Coca-Cola Company. This analysis consists of matching the internal environment strengths with external environment opportunities. This means that the strategic actions of the Company are analyzed to confirm that the Company utilizes its SWOT analysis results. The strategies that the Company is using given the fierce and stiff competition in the market could be analyzed by making the use of Porter’s Generic Strategies. These strategies that the Company uses to tackle the challenges and utilize opportunities in the environment will determine the quality decision of management for strategic ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999). Coca-Cola chose early on, it ...