There is a saying that consumers are becoming wiser in choosing their consumptions. I feel that this statement is a challenge for people who are behind advertising. Due to the increasing innovation and demands in the market, advertiser are constantly expected to come up with novel ways to broadcast their messages to the consumer group in a more effective and efficient manner. Advertising is fast-paced and intellectually challenging. And with that in mind, I wish to continue my studies related to the profession in order for me to better my expertise.
I am currently completing my bachelor’s degree in Michigan State University with a degree in Bachelor of Arts and Advertising with concentration in Marketing and Management. I consider this as a good leverage for me because I am well-adept with the technicalities of advertising. I want to pursue a Master’s degree in your esteemed university because of the caliber of education your institution offers. MSU has the best advertising program. I wish to be globally competent because of the trend in the market. When I got the chance to travel to Japan wherein I studied the marketing and business concept of one of the most successful countries in the world, I could not help but be amazed. They have practices that prove why their market is so rich and successful. I wish to incorporate their call for quality products in order to ensure that they only offer the best to the customers.
On my part what I can offer in the program outside my enthusiasm in advertising is my practical experience in selling. I am currently working as sales assistant in Sparty’s in my current University. Because of my work I am able handle different customers. What I learned from that experience that everyone has different preference in how they wish to be approached when you are selling products. Some customers do not want aggressive sales people and tend to shy away from such methods. On the other hand, some people want every detail of the products you are selling. I compare this experience with advertising because you interact with customers even if it indirectly. You need to use strategies in order to capture not only your target market but also their attention in general. My innovative thinking in handling people will be my advantage because I tend to use unconventional methods to rely the message to my customers.
I am also capable of both speaking and writing in Japanese due to my immersion in Japan. I am able to communicate with people; I am good at conversing in English because I have been in the U.S for four years now. I am more than comfortable with the lifestyle here. I do not have trouble adjusting to different environment because I connect well with people. I am a people-person and I believe that this trait is a good quality when you are in the field of advertising. In the future, I want to work in different well-known advertising firms that will allow me to present my ideas to a wider audience. I want to see my ideas turn in to reality. As a child, I always asked how people are able to think of the approach they use in advertising. Now as a grown up, I will finally answer my own questions because I will learning about them as I embark towards my career progression.
Leonard, Devin (December 12, 2005). "Madison Ave. Lights U: