Dann Reports Samples For Students

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

Introduction and e-Business background

ZARA is a Spanish clothing manufacturer founded in 1975. It is a part of Inditex Group that makes it the world’s largest and successful clothing retailer. The company offers its customers with a wide variety of men, women and children clothing. ZARA has over 2,000 stores in different parts of the world and has a policy to invest a certain percentage of their revenue in opening new stores . The store has the most unusual strategy in the market as they do not advertise their products. One of the strategies of ZARA is that they take only one week to manufacture a product and ...

Introduction

E-marketing refers to the use of various marketing techniques through various electronic media such as the internet and can be defined as the process of marketing a brand via the internet . An e-marketing strategy is based on the four traditional P’s (Product, Price, Promotion, and Place) and three additional P’s (People, Process, and Proof) .
There are seven functions of e-marketing which are integral to any e-marketing strategy: 1) Personalization; 2) Privacy; 3) Customer Service; 4) Community; 5) Site; 6) Security; and 7) Sales Promotion .

Seven Steps of an E-Marketing Plan for Australia based web-hosting company:

- Situation Analysis

SWOT Analysis for Australia based web-hosting company

Strengths:
- Flexibility of services for small, mid-sized and ...