The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...
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Executive summary
The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...
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Section 1: Basic Concepts
Concept of the Cloud
The IT term “ cloud” is short for two related concepts. For the man on the street, it can just mean the internet and that is acceptable1. For the IT initiate, it would be “cloud computing” which is the delivery of on-demand computing services (e.g. applications) to clients via the internet from server farms of the service provider.
These services are applications and databases which reside in the vendor’s various locations unknown to the customers. Google and Facebook are there in the cloud. Such architecture allows the type of service called ...
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