The perceptual process involves detecting stimuli in the environment. The stimuli in the surrounding can be detected by use of five senses which include; sight, smell, taste, touch and hearing. The five senses allow as interacting with the people and objects around us thus resulting to making up a conscious experience. The perceptual process leads to the creation of perception through the utilization of the five senses. The process cannot be into being without the surrounding or the people and objects that interact with human beings. In this case, Mistral products are the objects that have to interact with people. ...
Brand Image Theses Samples For Students
2 samples of this type
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ABSTRACT
Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...
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