Introduction
This is a case of Advanced Micro Devices (AMD) and how they were able to face an extremely problematic situation during the tenure of the company’s Chief Executive Officer, Jerry Sanders. What makes AMD’s case worth discussing is the fact that the management problem that it faced was one of the most damaging ones. It was able to put up a good fight in the semiconductors and CPU industry against the toughest player in the room, Intel Corporation. However, it merely lacked the consistency and technological edge needed to bring it down .
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