Buyer & Consumer Behavior
Measuring & Interpreting Brand Performance Buyer & Consumer Behavior
Executive Summary Kit Kat is one of the most known chocolate products in the world and its red pack is well recognized among others. It was first introduced in 1935 and still is one of the favorite brands among public. In the beginning it was owned by a Rowntree, UK based confectionary company and today it is owned by Nestle. In the following report will be discussed and analyzed brand performance. Report is broken into three parts. In the beginning, we will analyze Brand performance comparing measurement variables to ...
