Discussion Question Week 5
Discussion Question Week 5 Chapter 7. Mass customization of products has become a common approach in manufacturing organizations. Explain the ways in which mass customization can be applied to service firms as well. Mass customization is the technology of using mass production to assemble goods efficiently and cost-effectively, and at the same time designing the products to fit into individual customer’s demands and specifications. Mass customization is a very common practice in the manufacturing industry although it can also be applied to the service firms (Gardner, 2009). The primary objective of using mass customization is to provide goods ...
