Bank of America: Broadening Internet Frontiers
Introduction With the advent of various digital technologies, the banking industry experienced serious changes (Andal-Ancion, Cartwright & Yip, 2003). Thus, the biggest portion of communicational and significant part of transactional activities shifted from real to the web area. However, together with advantages, the development of web-technologies pose a number of serious challenges, which should be always accentuated by the managers of Bank of America. The purpose of this research is to examine web-technology aspects relatable to the development of this institution. In particular, this paper evaluates current areas of using web-technology by Bank of America, and analyses the potential of ...
